1. Subject Line Testing Examples – August 2011

2. Email Subject Line Quiz (1 of 10) Subject Line Sent Date Emails Sent エンタープライズ Java の現在と未来 (Translation: Present and Future of Enterprise Java ) 8/5/20111972 あなただけの悩みじゃない！ JavaEE システム開発の現場で困る こと (Translation: Problem not just for you! JavaEE development system that trouble in the field) 8/5/20111970 絶対に止められない JavaEE システムの開発に携わるなら知って おきたいこと (Translation: If you want to know the system involved in the development of a JavaEE absolutely unstoppable ) 8/5/20111978 Open Rate (%) 4.9 4.1 Winner Sent Date Emails Sent Open Rate (%) エンタープライズ Java の現在と未来 (Translation: Present and Future of Enterprise Java ) 8/10/2011311286.1

3. Email Subject Line Quiz (2 of 10) Subject Line Sent Date Emails Sent 11 月開催決定！「 Oracle DBA & Developer Days 2011 」 (Translation: Reminder decided to open in November! "Oracle DBA & Developer Days 2011" ) 8/3/20111993 8/16 （火）早期割引 Early Bird 開始！「 Oracle DBA & Developer Days 2011 」 (Translation: 8 / 16 (fire) cut the early lead Early Bird started! "Oracle DBA & Developer Days 2011") 8/3/20111989 日本オラクル、今年最大の技術トレーニングイベント。 11 月開催 決定！ (Translation: Oracle Japan, the largest technical training events this year. Be held in November! ) 8/3/20111993 Open Rate (%) 5.8 5.6 5.5 Winner Sent Date Emails Sent Open Rate (%) 11 月開催決定！「 Oracle DBA & Developer Days 2011 」 (Translation: Reminder decided to open in November! "Oracle DBA & Developer Days 2011“ ) 8/10/20111853115.1

4. Email Subject Line Quiz (3 of 10) Subject Line Sent Date Emails Sent 富士通＆ Oracle Innovation Summit 2011 ― コンピューターの劇的な進化が もらたらす IT の新しい可能性 ― のご案内 (Translation: Fujitsu & Oracle Innovation Summit 2011 - new possibilities of IT Tarasu dramatic evolution of computer Mora - About) 8/18/20111977 劇的な進化をビジネスに取り入れた事例とはなにか？富士通＆ Oracle Innovation Summit 2011 のご案内 (Translation: Incorporated into business practices and the evolution of something dramatic? Information about the Fujitsu & Oracle Innovation Summit 2011 ) 8/18/20111981 5 年、 10 年後の経営上信頼のおけるプラットフォームとは？富士通＆ Oracle Innovation Summit 2011 のご案内 (Translation: Five years, a trusted platform and management after 10 years? Information about the Fujitsu & Oracle Innovation Summit 2011) 8/18/20111983 Open Rate (%) 3.9 4.9 Winner Sent Date Emails Sent Open Rate (%) 5 年、 10 年後の経営上信頼のおけるプラットフォームとは？富士通＆ Oracle Innovation Summit 2011 のご案内 (Translation: Five years, a trusted platform and management after 10 years? Information about the Fujitsu & Oracle Innovation Summit 2011) 8/22/2011172075.8

5. Email Subject Line Quiz (4 of 10) Subject Line Sent Date Emails Sent Analyst Report: The Era of Agile Commerce8/4/20112501 Preparing Your Channel Strategy for Agile Commerce8/4/20112502 Open Rate (%) 2.7 3 Winner Sent Date Emails Sent Open Rate (%) Preparing Your Channel Strategy for Agile Commerce8/11/20112661413.6

6. Email Subject Line Quiz (5 of 10) Subject Line Sent Date Emails Sent D'applications PHP haute performance pour trafic élevé avec MySQL (Translation: PHP applications for high performance with high traffic MySQL ) 8/12/20112483 Séminaire Web : D'applications PHP haute performance avec MySQL (Translation: Web Seminar: High Performance PHP application with MySQL ) 8/12/20112313 Séminaire Web : D'applications PHP pour trafic élevé avec MySQL (Translation: Webinar: In applications for high traffic PHP with MySQL) 8/12/20112301 Open Rate (%) 5 6.6 7.2 Winner Sent Date Emails Sent Open Rate (%) Séminaire Web : D'applications PHP pour trafic élevé avec MySQL (Translation:: Webinar: In applications for high traffic PHP with MySQL ) 8/18/2011184196.1

7. Email Subject Line Quiz (6 of 10) Subject Line Sent Date Emails Sent Oracle UPK Customers, be the first to know the latest product news! 8/5/20112480 Product news and online resources Oracle UPK Customers should know about 8/5/20112474 Announcing Oracle User Productivity Kit 11.0! Join us August 16.8/5/20112480 Open Rate (%) 4.4* 4 4.8 Winner Sent Date Emails Sent Open Rate (%) Oracle UPK Customers, be the first to know the latest product news! 8/17/2011324784.8 *Open Rate has changed over time

8. Email Subject Line Quiz (7 of 10) Subject Line Sent Date Emails Sent Live Webcast: Build Flexibility into Your Data with the ILM Platform 8/2/20112001 August 23 Webcast: Automate, Consolidate, and Protect Your Data with ILM 8/2/20112001 Live Webcast: Information Lifecycle Management – Without the Hype 8/2/20112000 Open Rate (%) 7.6 8.3 9 Winner Sent Date Emails Sent Open Rate (%) Live Webcast: Information Lifecycle Management – Without the Hype 8/9/20111907226.5

9. Email Subject Line Quiz (8 of 10) Subject Line Sent Date Emails Sent Oracle Exadata Webcast: Don’t Miss Part Two on Oracle Applications 8/11/20114995 Live Webcast: Consolidate Oracle Applications on Oracle Exadata 8/11/20114979 Consolidate E-Business Suite, Siebel CRM, PeopleSoft Enterprise on Oracle Exadata 8/11/20114980 Open Rate (%) 5.2 6.5 6.3 Winner Sent Date Emails Sent Open Rate (%) Live Webcast: Consolidate Oracle Applications on Oracle Exadata 8/18/20112822165

10. Email Subject Line Quiz (9 of 10) Subject Line Sent Date Emails Sent White Paper: Creating a Self-Service Dev/Test Cloud8/9/20112488 Case Study: How to Create a Self-Service Dev/Test Cloud8/9/20112483 Learn how Oracle IT Created a Self-Service Dev/Test Cloud8/9/20112484 Open Rate (%) 7.2 8.9 6.8 Winner Sent Date Emails Sent Open Rate (%) Case Study: How to Create a Self-Service Dev/Test Cloud8/16/2011795356.2

11. Email Subject Line Quiz (10 of 10) Subject Line Sent Date Emails Sent Mit MySQL Cluster Manager Zeit sparen und Risiken senken (Translation: Save time with MySQL Cluster Manager and reduce risks ) 8/26/20112479 Zeit sparen und Risiken senken mit MySQL Cluster Manager (Translation: Save time and reduce risks with MySQL Cluster Manager) 8/26/20112479 MySQL Cluster Manager: Zeit sparen und Risiken senken (Translation: MySQL Cluster Manager: Save time and reduce risks ) 8/26/20112458 Open Rate (%) 6.3 5.4 Winner Sent Date Emails Sent Open Rate (%) Mit MySQL Cluster Manager Zeit sparen und Risiken senken (Translation: Save time with MySQL Cluster Manager and reduce risks ) 8/30/201123,319.008.1

12. Thank You