1. Emerging Technologies Program WHPA Market Adoption Sub-Committee Meeting Randy Wong Emerging Technologies Program Manager rkw1@pge.com 415-972-5390

2. 2 Emerging Technologies Program (ETP) – Mission Emerging Technologies Program seeks to accelerate the introduction of new or underutilized energy efficient technologies and innovations that are not widely adopted by utility customers in California. September 7, 2011

3. Emerging Technologies Coordinating Council (ETCC) The ETCC smooths the path from the laboratory and field testing to the marketplace for promising or underutilized technologies that help Californians save money and energy. It provides a collaborative forum for the member organizations to exchange information on opportunities and results from their Emerging Technologies activities. www.etcc-ca.com 3 September 7, 2011

4. ET: High Level Process Flow Number of Technologies Scanning Screening Assessment Market Penetration 4 September 7, 2011

5. ET Sub Elements Sub-ProgramDescription Technology DevelopmentField or Lab Evaluation Scaled Field Placement Technologies placed at numerous sites Demonstration Showcase Large-scale demos open to public highlighting multiple technologies Market and Behavioral Studies Quantitative and qualitative customer research Technology Development Support Developing product specification & baseline which can be used by a multitude of product developers Business Incubation SupportEntrepreneur Outreach 5 September 7, 2011

6. HVAC Related Project by Sub-Programs Sub-ProgramProjects Technology Development Coolerado Cooler Evaporatively-Cooled Split-System Air Conditioner Scaled Field Placement EPRI's Early Deployments of Efficient End-Use Technologies Western Cooling Challenge Qualified Products Demonstration Showcase Zero Net Energy (ZNE) – Smart Model Home ZNE Modular Class Room ZNE – Smart Demonstration Showcase Home 6 September 7, 2011

7. HVAC Related Project by Sub-Programs Sub-ProgramProjects Marketing and Behavioral Studies Smart Home – EMS for Residential HVAC Quality Maintenance (QM) Standards Technology Development Support HVAC QM Calibration and Diagnostic Protocol Partial-Load Boilers Test Procedure Business Incubation Support TRIO Symposium & Roundtables ETCC Open Forum ET Summit 7 September 7, 2011

8. Entrepreneur Product Development vs. ET R&D to Proof of Concept To Prototype To Production Prototype To Certification & Specs Early Sales Volume Sales S S A A B B C C EXIT SeedRound DoE Demonstration & Project Finance Visa, Master Card, Amex, home equity loan, friends & family Seed VC Early VC Late VC & Private Equity Angels Banks Corporate VC CEC PIER, DoE, SBIR, CARB, SCAQMD Corporate R&D / Industry Partners Funding Emerging Technologies (ET) Utility Programs Test Centers TRIO – Technology, Resources, Incubation, Outreach Tech Assessments Scale Field Placements Market & Behavioral Studies Demonstration Showcases Technology Development Support Open Forum Utility Programs (Utility Idea) 3rd Party Programs Incentives & Rebates On-Bill-Financing Reach Codes Fed & State Standard Codes

9. Roadmap into Utilities’ Programs New Technology, Idea, Product, Service or Tool Idea Review Screen ET Assessment Customized Incentive Deemed Incentive 3 rd Party Programs Adoption by Programs 9 Program & Product Governance September 7, 2011

10. ETOS – Emerging Technologies Opportunity Summary 10 September 7, 2011

11. ETCC Web-Site (www.etcc-ca.com) 11 September 7, 2011

12. 12 Idea Management ETP Ideas EE/DR Ideas IDSM Workshops Campaigns IDSM Workshops Campaigns Market Feedback Concept Pipelines Program Launch Idea Clearinghouse Technology Portfolio Idea Proposals Portfolio/Pipeline Management The goal is to ensure a continual flow of quality ideas to replenish the portfolio. Planning Design and Development Deployment September 7, 2011

13. Idea Proposals Submit inquiries to: info@etcc-ca.com Internal and external parties may submit ideas by completing required fields of idea proposal form. Submittals sent to all of the ETCC members. Initiates idea review, selection, prioritization, and feedback. 13

14. ETCC Events Meet Quarterly – 4-half day meeting –IOU Collaboration Meetings –ETP Planning meeting with CPUC and IOUs –ETCC Open Meeting – September 29 th, Sempra’s Energy Innovation Center –ETCC Business Meeting with SMUD & CEC ETCC Workshops and Conferences –Open Forum – October 26 th, SCE’s Irwindale Energy Education Center –ETCC Summit – Hosted by SCE in 2012 –TRIO Symposium and Roundtables – Dates TBD 14 September 7, 2011

15. Questions? Randy Wong Emerging Technologies Program Manager rkw1@pge.com 415-972-5390