1. European Tourism Forum Bordeaux, 18-19 September 2008 Ajay Prakash Europe's Attractiveness for Tourists from Emerging Markets: The Indian Perspective

2.  Visiting friends & relatives  Travel with family  Seek the familiar amongst the unknown  Cover multiple destinations  Cruises – an emerging market  Food – extremely important What Drives Indian Tourists

3.  Word of Mouth  Direct Advertising – Print  Information from the Internet  Information from TV  Previous Experience  Lure of Outdoor Adventure  “Bragging rights” What affects choice of Destination

4.  60% in the 25 – 45 years age group  MICE & business travelers are predominantly male  Middle class of 350 million  Family an important part of leisure travel  Annual household income between 3200 – 16,000 Euro  Average daily expenditure overseas 150 – 570 Euro Indian Traveler Profile

5. Overseas Travel by Indian nationals Source: Bureau of immigration 19992000200120032002200420052006 8 7 6 5 4 3 2 1 0 Indians Travelling overseas 1999-2006 (in millions)

6.  With an annual growth rate of 10.5%, the UNWTO predicts that Indian outbound numbers will reach 30 million by 2020.  GDP growing at about 8.5% Projected Growth

7. Indian Outbound Trip Volume by Main Segments (per cent) Leisure grew from 6% in 1995 to an estimated 20% in 2006. Is likely to reach 35% by 2015 Other 20% Leisure 20% Business 40% VFR 20%

8. Europe is 2 nd most popular destination Source: Scandinavian Tourist Board POPULAR DESTINATIONS ASIA 64% EUROPE 20% AMERICAS 9% AFRICA 5% AUSTRALIA/ OCEANIA 2%

9. Who decides Decision makers for the Choice of Destination Family has a clear role in deciding the destination. In some families, the chief wage earner takes the call. I along with my girl friend/ boy friend 6% I along with the tour operator 6% I along with my spouse and children 16% I along with my spouse and parents 1% I along with my spouse, children & parents 1% I made the decision on my own 26% I along with my spouse 32% I along with my parents 12%

10. Spending patterns of Indian tourists What Indian tourists spend on 26% Travel 21% Shopping 21% Hotels 16% Leisure 16% Food

11.  Excellent connectivity; not too far  Multiple airlines, competitive airfares  Choice of package tours  Multiple experiences in one trip  “Family friendly” holiday  The “Bollywood” factor  The Schengen visa Europe’s attractiveness

12.  The Schengen visa – complex and cumbersome  Language issues  The currency differential – Europe is seen as an “expensive” destination  Negative publicity on racial/ethnic issues The deterrents

13.  More NTO representation  Streamline the visa process  Grant of long term, multiple entry visas  Promote special events  Affordable chauffeur driven car options  Greater use of English at tourist spots and on signboards The way forward

14. THANK YOU