2. Fundraising is Complex Online Fundraising is donating through desktop or mobile-compatible fundraising pages and online fundraising services.fundraising pagesonline fundraising services Mobile Fundraising is donating through mobile apps, mobile wallets, and/or through a digital payment system.mobile appsmobile walletsdigital payment system Text-to-Give Fundraising is donating via text message.

3. Online Fundraising Charitable giving is at an all-time high in the U.S. Online giving accounts for 9-10% of all charitable giving and continues to grow each year. Of the $358 billion donated, 5% went to arts and culture. Charitable giving is at an all-time high5% went to arts and culture 59% of Baby Boomers are just as likely to donate online as Gen X and Millennials. Online donors of all ages are 34% more likely to give on responsively designed websites. 59% of Baby BoomersGen X and Millennials34% more likely to give For every 1,000 fundraising emails delivered in 2014, $40 was raised. Email is still the most powerful online fundraising tool.$40 was raised

4. Online Fundraising To maximize online donations, the donation process should occur on one page and be embedded inside of your website.embedded inside of your website Place a large, colorful “Donate” or “Pledge” button on every page of your website and blog. Use a button color that pops from your color scheme.“Donate” or “Pledge” button button color Maximize your “Thank You” landing page and emails and ensure that both are mobile-compatible.“Thank You” landing page and emails

5. Mobile Fundraising Giving though mobile apps, mobile wallets and/or through a digital payment system is in its infancy, but mobile apps and digital payments will transform fundraising and commerce.mobile apps and digital payments In addition to Google, Facebook and Twitter are both working on mobile wallet and digital payment systems. Apple Pay also has plans to launch a digital payment system.FacebookTwitter Once digital payments go mainstream, now-cutting edge fundraising services may not survive.now-cutting edge fundraising services