1. Strategic Planning Retreat May 6, 2016 Institutional Effectiveness, Research, & Planning Cerritos College Research Round-Up

3. Cerritos College values its diverse student population and is committed to providing these students with high quality, comprehensive instructional programs and support services that improve student success and offer clear pathways to achieve personal, educational, and career goals. In doing so, the college develops in students the knowledge, skills, and values that prepare them to be productive participants in the global community. MISSION STATEMENT

4. Macro-level Influences in flux: U.S. Department of Education– renewal of Higher Education Act  Calling for Accreditation reform  Increased Accountability

8. DIVERSITY WITHIN OUR SERVICE AREA The likelihood of diversity refers to: if you were to select at random 2 people, the % that they would be from different ethnic/racial groups.

9. Service Area Changing Demographics by City-- Ethnicity 2016- 2021

10. Service Area Changing Demographics-- Ethnicity 2016-2021 Hispanics increase by ~3% Non-Hispanics decrease by less than 1%

11. Do you think that the following are helpful ways for the financial aid office at Cerritos College to communicate with students (n=1,185)

12. POPULATION GROWTH OF SERVICE AREA

13. Service Area Changing Demographics- Age 2016- 2021

15. Millenials are moving on up & Gen Z has arrived! Incoming Gen Z: Born between mid 1990’s- early 2010’s (Williams, 2015) Social conscience and philanthropy define this group Implication for Planning: Revival/Increase of Service Learning Projects Disrupting the current paradigm by shedding the “narcissism” and “entitlement” of the Millenials (Williams, 2015) Understand hard work, willing to do it Implication for Planning: Not the “Selfie” type, social media presence more geared toward compassion, global-citizenry Also shedding the idealism that Millenials possess: generational feeling of “Innocence Lost” due to front row seat of recession/911

16. Desire long term employment with ethical employers who embody sustainable practices Entrepreneurial spirit tempered with risk aversion Work life balance, financial security, health benefits are priorities Implication for Planning: will they be “joiners” (clubs)? Are we offering the clubs they will want to join (social responsibility, sustainability themes, community philanthropy focused)? Digital Natives who prefer face to face interactions (ala Gen X parents): “Despite their natural inclination for technology, they prefer direct and personal communication like their parents. Having an appealing online presence is not good enough. They demand personal engagement if you want their attention” (Coetzee, 2015, para 9). Implication for Planning: maintaining face to face orientation; when online services provided, also have a person available to assist Millenials are moving on up & Gen Z has arrived!

17. Service Area per Capita Income

18. How do our students pay for college? (n=2,569)

19. Student attitudes towards loans (n=1,185)

20. If you didn't have enough money to pay for the books required in your college classes, how likely would you be to take the following actions (n=2,569)

23. Service Area OCCUPATIONS in demand Retail Salespersons (A, C, L, N) Waiters and Waitresses (A, C, LB) Combined Food Prep & Serving Workers including Fast Food (A, D, LM, L, LB, N, S) Automotive Service Techs & Mechanics (A, HG) Registered Nurses (B, D) Real Estate Sales Agents (B) Personal Care Aides (B, D, LM, LB, N, SFS) Elementary School Teachers except Special Education (B, D, LB, N) Customer Service Representative (C) Computer Programmers (C) Recreational Workers (HG) Gaming Dealers (HG) Gaming Service Workers, All other (HG) Heavy & Tractor Trailer Truck Drivers (LM, SFS, S) Sales Representatives, Wholesales, & Manufacturing except Tech & Sci Prod (LM) Cashiers (L, S) Carpenters (SFS)

25. References Coetzee, M. (2015, Sept.). Goodbye millennials, hello Generation Z. retrieved from Fulcrum Group online April 30, 2016: http://thefulcrumgroup.co.za/news/entry/goodbye-millennials-hello-generation-zhttp://thefulcrumgroup.co.za/news/entry/goodbye-millennials-hello-generation-z Williams, A. (2015, Sept.). Move Over Millenials, Here Comes Generation Z. retrieved from The New York Times online April 30, 2016: http://www.nytimes.com/2015/09/20/fashion/move-over-millennials- here-comes-generation-z.html?_r=0http://www.nytimes.com/2015/09/20/fashion/move-over-millennials- here-comes-generation-z.html?_r=0