1. Press Releases & The Media Get It To The Right Media

2. Basic Rules Email, no snail male or fax Always address to an individual – EDITOR! Paste into email, if possible Short introduction Subject format  “Press Release: Press Release Title” Don’t call and bug – if interested they’ll call you Be patient Consider using professional service

3. Three Targets Local media National media Special interest media

4. Local Media You’ll know your local media Visit websites for Editors’ information If none, send to ‘Newsdesk’ If TV/Radio, look for ‘Producer’ Wikipedia should provide list of state media

5. National Media Accept that it’s tougher – why should they promote you? Use Wikipedia for list of national media As with previous slide, chase Editors or Producers Look specifically for book journalists/reviewers… …as well as Correspondents for your industry Don’t forget national media’s local offices

6. Special Interest Media As with local media, you’ll know who they are Follow instructions More likely to get response as synergy exists

7. Further Advice Media book 3-4 months ahead. Plan accordingly May get directed to Ad department. Fight it! Follow any request/instructions to the letter Remember they don’t owe you anything Tie into calendar/trends where possible Respect any requests for no further contact

8. Consider Professional Services Have vast databases that do the work for you New targeting technology Media know their names and trust them Some will write press release for you Budget $150 - $400 for good results Google “book press release service” Make sure they send to *Actual Media*