1. Pitch Your Ideas Emily Hackett

2. Print and TV Ads  Portray the 1950’s  Fun and free spirited  Focus on relationships  Family  Friends

3. Target Market  Adults who earn at least $50,000 per year.  Coastal and/or tourist communities.  Perfect choice for beginners, retirees and renters.

4. Vintage Beach Postcard

5. Bikes on the beach in Copenhagen

6. VideoAudio WS of beach scene with four kids around 12 years old playing Frisbee. They are dressed in 1950’s style bathing trunks. A father (mid 50’s) sitting off to the side next to a beach cruiser watching them play. Crowd noise Cut to CU of Frisbee sailing through the air and hitting a muscle man in the chest. MAN: Hey! WS of a group of muscle men on the beach flexing and lifting weights. Crowd noise Cut to MS of two muscle bound men (early 20’s) walking up and asking if they can play. Man 1 has the Frisbee in his hand. MAN 1: Hey kid, can we play? MAN 2: Snickering under his breath Cut to CU of kid, around 12 years old, he looks a little suspicious of why these two want to play KID: I guess so….. Cut to MS of the two men.MAN 2: I suggest you go long kid. Cut to WS of the four kids running backwards preparing for the throw. KIDS: Chattering Cut to WS of the whole scene, Man 1 reels back and throws the Frisbee which keeps going down the beach. b.g Father stands up quickly MEN: Laughing KIDS: Groaning and jeering. Cut to MS of Father jumping onto his bike and taking off towards the Frisbee, looking very excited. FATHER: I’ll get it! Fade to black screen with Acme logo (centered) and the words “Cruise the Shore!” (centered above the logo) VO: Cruise the Shore with the ACME Beach Cruiser. Buy one today and you’re on your way! KIDS: Cheering and clapping. Cut to MS man handing the Frisbee back to the men with a big smile on his face. FATHER: Throw it again! Cruise the Shore Commercial

7. 1950’s Theme the Best Choice for Success  Vintage clothing  Both photograph and sketch  Segmented and Targeted  Baby Boomers

8. References Bikes on the beach in Copenhagen. Retrieved from http://slickzine.com/lifestyle/25-vintage-photos-of-summer-beach-fun/ http://slickzine.com/lifestyle/25- Bean-Mellinger, B. (n.d.). How to Write an Advertising Script | Chron.com. Retrieved from http://smallbusiness.chron.com/write-advertising-script- 56227.html Monroe's Motivated Sequence. (n.d.). Retrieved from http://changingminds.org/techniques/general/overall/monroe_sequen ce.htm Vintage Beach Postcard [Postcard]. (1951). Retrieved from http://www.completely-coastal.com/2010/03/vintage-beach-postcards- as-table-place.html http://www.completely-