1. ELC 310 Day 22

2. Agenda Questions? Two major assignments Left –C–Case study analysis of an existing case email (in WebCT) PowerPoints prior to class presentation –C–Creation of a case study Due in two Weeks Case Study Proposals OverDue –L–Less than one page on the company you will be writing a case study on and where you will be getting the research. –B–Brick and mortar company that used a eMarketing strategy –R–Received 7 proposals (out of 10) and have accepted 5

3. Schedule for last days of class December 2 – Student Case study analysis presentations December 6 – Student Case study analysis presentations December 9 – Student Case study analysis presentations – Grade sheets Due December 13 – Albert Chap 13 & 14 December 16 – Written Case Studies Due – Quiz 4 December 22 in Finals week at 3PM – Case study presentations

4. Case studies Chap 5 – Specialty manufacturer – CRM – Tony – Nov 29 Chap 6 – Steel Industry – ERP – Randy & Keith – Dec 3 Chap 7 – Hardware distributor – SCM – Cristina – Dec 3 Chap 8 – Utilities – BI – David – Dec 6 Chap 9 – Not-for-Profit – CRM – Dana & Taki – Dec 6 Chap 10 – Consumer Packed Goods – CRM – Steve – Dec 6 Chap 11 – Insurance – SCM – Beth – Dec 9 Chap 12 – Financial Services – E-commerce and BI – Justin & Nicole –Dec 9

5. The Written Case Study The following is the format suggested for the case study 1) Company Overview – Description of the Industry or market segment – Relative placement within the industry – Management Structure – Chief Competitors – etc 2) Marketing Challenges faced by company – If possible try to determine the research methodology used by the company to identify challenge – If possible try to determine the Marketing model used by the company 3) Response to market challenges – Technologies employed – Determination of relative success – Correlation of response with the marketing model employed 4) Evaluation of the company response using the Value Bubble model – Identify Value Bubble Components – Identify technologies used for each Components – Identify missed opportunities – Identify failed implementations 5) A discussion of how the Customerization model may or may not benefit company 6) A short (3-6) list of thought provoking questions that would help the reader of the case study understand the issues involved in the case study

6. Format and deliverables Deliverables for Case Study 1) An 8-20 page paper in Microsoft Word in the following format a) 12 point type face b) 1” right and left margins c) 1“ header and footers d) Sources properly documented via endnotes e) Double spaced 2) A 10 min in class discussion of the Case Study moderated by the case author with a power point presentation.

7. Written Case study Grading Case Study 80% – Quality of Research 20% – Quality of Case Study 20% – Adherence to desired format 10% – Understanding of Concepts 20% – Succinctness 10% Presentation 20% – PowerPoint 10% – Oral effectiveness 10%

8. Quality Of Research High Quality Sources (good for analysis) – Annual reports – Prospectus – Peer reviewed Journals – Books Low Quality Sources (good for filler and facts) – Web pages No editorial oversight – Magazines Bias towards advertisers – Newspapers Often don't get the facts straight Some are better than others Wall Street Journal is the exception

9. Electronic databases http://libraries.maine.edu/marindexesdb/alph alist.asp?Loc=fk http://libraries.maine.edu/marindexesdb/alph alist.asp?Loc=fk – Academic Search Premier – Business and Company Resources – Business Source Premier – PsycINFO – Regional Business News – Wall Street Journal