1. European Commission Enterprise and Industry Title of the presentation | Date | ‹#› EWI Workshop Europese vergroeningseconomie: uitdagingen en kansen Didier Herbert DG Enterprise & Industry

2. European Commission Enterprise and Industry Title of the presentation | Date | ‹#› The new European growth strategy “Europe 2020” Smart Growth Sustainable Growth Inclusive Growth Innovation « Innovation Union » Climate, energy and mobility « Resource efficient Europe » Employment and skills « An agenda for new skills and jobs » Education « Youth on the move » Competitiveness « An industrial policy for the globalisation era » Fighting poverty « European platform against poverty » Digital society « A digital agenda for Europe »

3. European Commission Enterprise and Industry Title of the presentation | Date | ‹#› Diverse picture of industry RenewablesTextilesPulp and paperChemicals Security and space Basic metals Machine building Non-metallic products Electrical engineering Motor vehiclesConstruction......... Energy Intensive industries Emerging trends Business transforms itself

4. European Commission Enterprise and Industry Title of the presentation | Date | ‹#› An example of the challenge? Cement 1 ton Cement = 0,8 ton CO2 Avg price cement = €60/ton ton CO2=12 Euro Risk of greater imports/less exports on third markets “Carbon leakage”

5. European Commission Enterprise and Industry Title of the presentation | Date | ‹#› An example of emerging activities: size of EU Business related to sustainability The business related to sustainability in the EU27 had a turnover of €232 billion (2.2% of GDP) in 2004 and €319 billion (2.5% of GDP) in 2008 (at current prices) The direct-employment of the sector in EU27 is estimated at about 2.8 million and 3.4 million in respectively 2004 and 2008.

6. European Commission Enterprise and Industry Title of the presentation | Date | ‹#› EU Business related to Sustainability in the World Market Emerging business opportunity for traditional industries but also opportunity for newcomers

7. European Commission Enterprise and Industry Title of the presentation | Date | ‹#› Diverse picture, depending on SME, Innovation, Internal market perspective Highly efficient SMEs, but high potential of increasing energy efficiency is slowed down by lack of information Demand-side policy spurs innovation; potential of cross-sectoral symbiosis Internal market: is waste just waste or should we push for easier circulation of waste as a resource?

8. European Commission Enterprise and Industry Title of the presentation | Date | ‹#› What does it mean for policymakers dealing with competitiveness? Are we watching the game, are we playing the game? Success factors But

9. European Commission Enterprise and Industry Title of the presentation | Date | ‹#› Examples of Success factors. 1. Reality based policy-making; getting the numbers right

10. European Commission Enterprise and Industry Title of the presentation | Date | ‹#› Ex 2: Developping analytical tools Modelling the Cost of Clim Change Policy Economy-wide impact (-0,9%) vs Sectoral impact Region EU-27 United States LowHighLowHigh Sectoral output (% change vs. BaU 2020) Electricity -2.0-3.5-5.1 Mineral products -0.8-1.3-1.9-1.8 Iron and steel (further processing -0.7-1.2-1.6-1.7 Non-ferrous metals -0.8-1.1-2.7-2.6 Paper products, publishing -0.2-0.4-0.5-0.6 Petroleum and coal products -11.0-15.8-5.5-5.2 Cement -1.2-1.8-1.6 Bricks, tiles and construction products -1.1-1.7-1.5 Iron and steel -1.4-1.6-1.7 Aluminium -0.9-1.2-2.6-2.5 Low Scenario: Multilateral Action with 20% reduction in EU GHG Emissions by 2020 High Scenario: Multilateral Action with 30% reduction in EU GHG Emissions by 2020

11. European Commission Enterprise and Industry Title of the presentation | Date | ‹#› Example 3. Policy coordination Sustainable Product Policy How to have a coherent policy ? Ecodesign ENTR TREN Energy Labelling TREN Ecolabel ENV Green Public Procurement ENV

12. European Commission Enterprise and Industry Title of the presentation | Date | ‹#› But Everybody’s game in the department, Do we have an overview of what we do on sustainable competitiveness? Potential to link work, to use networks,..

13. European Commission Enterprise and Industry Title of the presentation | Date | ‹#› Conclusion (I) Need to grow our economy in a sustainable way without forgetting the limited impact of Europe on some issues (emissions) Green growth is not the exclusive domain of some sectors: paradigm shift Challenges and opportunities: role for policy  At all levels  to help adjustment and create win-win situations

14. European Commission Enterprise and Industry Title of the presentation | Date | ‹#› Conclusion (EU level ) Need to bridge the 2 flagships (Ind Policy, Res Efficiency)  Polish interest will be followed by DK presidency  Action Plan on sustainable industrial policy foreseen in 2012: opportunity to have strong pillar combining ind/innov/SME actions Meanwhile other actions underway, in preparation (Innov. Partnership Raw mat, REACH, Etc..)