1. Partnering Your Way to Growth 2011 Clean Energy Connections Conference Jonathan S. Edwards Vice President SmartPower (413) 306-4392 jedwards@smartpower.org

2. Background on SmartPower SmartPower is a marketing organization dedicated to promoting clean, renewable energy and energy efficiency. Our campaigns and messaging are based on targeted consumer market research. Ultimately, we want large-scale and small-scale clean energy installations and energy efficiency to be mainstream! We use a collaborative stakeholder process to build this demand.

3. Founding Guidelines Be Everywhere Know Everyone Never Say No! Leverage Support and Partnerships Collaborate with Industry Stakeholders

4. Qualifications Development

5. Method: Stakeholder Collaborations

6. Sole Source Execution Test Pilots Collaborative Ventures

7. Contact Information Jonathan Edwards (413) 306-4392 jedwards@smartpower.org