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SWOT ANALYSIS By Muhammad Hossain. Who want to buy this car ?

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Presentation on theme: "SWOT ANALYSIS By Muhammad Hossain. Who want to buy this car ?"— Presentation transcript:

1 SWOT ANALYSIS By Muhammad Hossain

2 Who want to buy this car ?

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6 Originated by Albert S Humphrey in the 1960s, who was an American business and management consultant.management consultant SWOT was practiced in the 1960s and 1970s using data from Fortune 500 companies and it was going to be very popular.Fortune 500 History of SWOT Analysis

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8 SWOT Analysis – TATA NANO in Bangladesh Low labor cost StrengthWeakness OpportunitiesThreats Low Price High Mileage Small in size

9 SWOT Analysis – TATA NANO in Bangladesh Low labor cost StrengthWeakness OpportunitiesThreats Low Price High Mileage Small in size Best choice for the Middle Class Lower maintenance cost Popular in the cities of high traffic

10 SWOT Analysis – industrial opportunities in Bangladesh Low labor cost Strength Weakness Opportunities Threats Low grade material (Fiber + Aluminum) Manual Gear and Steering No protection at the front SWOT Analysis – TATA NANO in Bangladesh

11 SWOT Analysis – industrial opportunities in Bangladesh Low labor cost Strength Weakness Opportunities Threats Low grade material (Fiber + Aluminum) Manual Gear and Steering No protection at the front SWOT Analysis – TATA NANO in Bangladesh Market rumor and lack of product confidence Toyota Car has long life, upgraded and Safe Govt. Tax policy on Brand new Car

12 SWOT Analysis – industrial opportunities in Bangladesh Low labor cost Strength Weakness Opportunities Threats Low grade material (Fiber + Aluminum) Manual Gear and Steering No protection at the front SWOT Analysis – TATA NANO in Bangladesh Market rumor and lack of product confidence Toyota Car has long life, upgraded and Safe Govt. Tax policy on Brand new Car

13 SWOT Analysis – TATA NANO in Bangladesh

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15 Common Mistakes Confusion on Strength and Opportunities Confusion on Weakness and Threat Confusion on external and internal issues Too much information / Absent of key words/ Improper focus

16 How to make SWOT Select the exact problem (Application of SWOT) Group discussion and brainstorming Consider all aspects ( 3P is a helpful on internal analysis 5P is for external analysis)

17 SWOT Analysis – 3P

18 SWOT Analysis – Factors need to be considered Product People Production/ Process Price Position/Place/Environment 5 P :

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21 SWOT Analysis of SPD by RAKIBUL ALAM - 20070910, Manager. STRENGTH 1.Reasonable Price. 2.Big Sales Team. 3.Availability of Stock. OPPORTUNITIES 1.Wide range of customers. 2.Growth in sales volume. 3.Easy of fulfillment of customers demand WEAKNESS 1.Over market price than others. 2.Delay in delivery process. 3.Weak marketing Strategy. THREATS 1.Decrease sales revenue. 2.Customer’s dissatisfaction. 3.Sustainability in competitive market.

22 SWOT Analysis – industrial opportunities in BangladeshSWOT Driven Planning

23 SWOT Analysis – industrial opportunities in BangladeshSWOT Driven Planning

24 SWOT Driven Planning: Counter Attack

25 SWOT Analysis – industrial opportunities in BangladeshLimitation of SWOT analysis:  SWOT analysis can be very subjective.  Two people rarely come up with the same final version of a SWOT  It’s suggestion not the prescription

26 Group Task: SWOT + Driven Planning Sales opportunities of NML: 1.BSiii model 2.TATA Ultra or any new model 3.Recondition vehicle Development opportunities of : 4.Operating Division 5.SPD 6.Service 7.Nitol Motors Ltd

27 Sample of Work- Art paper

28 SWOT Analysis – industrial opportunities in Bangladesh Low labor cost StrengthWeakness OpportunitiesThreats Low labor cost Increases local and foreign investment Available Energy source Reduce manufacturing cost High Consumer demand Increase of profitability

29 SWOT Analysis – industrial opportunities in Bangladesh

30 Low labor cost StrengthWeakness OpportunitiesThreats Bureaucratic Complexity Delay of Project & Shifting Insecure Environment Loose of interest and shut down Transportation Delay Increase of Cost SWOT Analysis – industrial opportunities in Bangladesh

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32 Where it can be used: Internal analysis- Identify barriers that will limit goals/objectives New business/Action- Planning project or in a business ventureprojectbusiness Environmental analysis- Decide on direction that will be most effective Competitive analysis- Competitive Advantage Revise planning - Explore new solutions to problems Pls note: A SWOT analysis can be carried out for a product, place, industry or person. Scope of SWOT Analysis – Build your Strategy

33 SWOT Analysis – Factors need to be considered 1.Fix the angle: 2. Zoom on Target: Zoom In Zoom Out

34 For more information, Pls visit to my website: https://hossainmce04.wordpress.com/ You can e-mail me in the following ID if you have any suggestion : rusho_mce@yahoo.com


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