1. Birmingham 20 March 2015 * David Furmage Development Consultant – Digital & Creative Industries Cluster 2020 Lead - European Creative Industries Alliance davidfurmage@mac.com Project Lead Discussion starter! www.davidfurmage.com Preparing a Manifesto for Fuse Advocates

2. Part 1: making Fuse advocates ready and effective 1 Manifesto – 2 Parts Part 2: making the case for Creative/Digital as a catalyst for growth to stakeholders and funders … Creative Hubs British Council Lisbon Jan 2015 Values v Actions 6 Actions for You! www.creativehubs.org

3. next generation business support and policies 9 projects | 12 countries | €100m VouchersFinanceClusters Policy Platform What is Cluster 2020 and ECIA? European Creative Industries Alliance www.eciaplatform.eu

4. feel & think like them look through the Lens of individual businesses Looking through the eyes of creative businesses & external stakeholders informs better thinking Cluster 2020 - Personalised Approach www.cluster2020live.eu/publications/

5. 1. Work together (as Fuse advocates) to ensure a strong and clear understanding of the creative sector and the opportunities & added value it brings We Fuse Advocates within this network will… www.cluster2020live.eu/publications/ Digest & Share Knowledge. Know your stuff!

6. research your own regions (localities) ecosystems & funding. Join steering Groups. 2. Work together to fully understand regional ecosystems and the way that regional stakeholders & funders influence creative sector success www.cluster2020live.eu/publications/ We Fuse Advocates within this network will…

7. www.eciaplatform.eu/thematic-reports 3. Work together to connect Fuse advocates to growth and development opportunities from other industries, regions & countries Share best-practice... Cross-Sectoral innovation Running Creative Co-working Centres & Creative Incubation Centres… Develop ‘exchange’ programmes e.g., talent, managers We Fuse Advocates within this network will…

8. 4. Work together to identify and test funding streams, programmes and business models that will help Fuse advocates thrive and grow in a sustainable way. Traction in your ecosystem comes from being at the leading edge Testing new ideas: Data for Competitive Advantage Cross-Innovation Brokerage Developing new business and service models www.cluster2020live.eu/publications/ We Fuse Advocates within this network will…

9. 5. Work together so Fuse advocates can communicate the economic and cultural value of the creative sector to key stakeholders. Compile evidence. Collect case studies www.cluster2020live.eu/publications/ We Fuse Advocates within this network will…

10. 6. Work together to increase the professionalism & excellence of Fuse advocates in their task to promote the value-adding potential of CCIs Quality label. Performance indicators. Bespoke Training. Toolkit. www.eciaplatform.eu We Fuse Advocates within this network will…

11. We will communicate to stakeholders & funders… within our local cities and regions…

12. Library of Birmingham, Amphitheatre 7. Creative Industries are a catalyst for cross-sectoral innovation, driving the development of new products and services across all sectors We will communicate to stakeholders & funders We will communicate to stakeholders & funders…

13. 8. Creative industries ‘punch above their weight’ economically, supporting growth across all sectors both within a region and internationally. Vertical sector Horizontal enabler We will communicate to stakeholders & funders www.eciaplatform.eu We will communicate to stakeholders & funders…

14. 9. Creative Industries is a driver of high-value and highly skilled jobs, it also drives diversity and stimulates new thinking in education www.eciaplatform.eu We will communicate to stakeholders & funders…

15. 10. Creative hubs and clusters drive cultural place-making, giving a distinctive ‘feel’ to a locality where people will want to study, work, visit and enjoy their lives We will communicate to stakeholders & funders We will communicate to stakeholders & funders…

16. 11. Creative sector advocates do need ‘cluster support’, to maximize the sectors impact and build long-term sustainability We will communicate to stakeholders & funders…

17. 12. Creative businesses do need support, to de-risk new ideas and help funders recognize the true value of their intellectual property (IP) We will communicate to stakeholders & funders We will communicate to stakeholders & funders…

18. www.ECIAplatform.eu mail adress speaker Manifesto: 1. Inward facing 1. Understand Sector Needs 2. Understand Ecosystems & Funding 3. Connect Fuse advocates to opportunity 4. Identify & Test Funding etc 5. Compile evidence for Advocacy 6. Professionalize Fuse Advocates davidfurmage@mac.com Manifesto: 2. Outward facing 7. Innovation Catalyst for all 8. Punches above its weight 9. Drives high value, high skilled jobs 10. Drives cultural place- making 11. Needs funding Support to build long-term sustainability 12. Needs Business support to de-risk innovation and recognize true value of CCI IP Discussion Starter!