1. Your app in need is your friend indeed

2.  Ensures safety  Free download  Suitable for all phones  It’s user friendly

3.  Install this app from App Store (free download!!)  Press the power button thrice (for smart phones) / press the number button 3 (for general phones)  An auto message will be delivered to your 5 emergency contacts and an automated call to the nearest police station along with your location PS: Make sure your GPS is on! Targeted audience: Those who need social security so basically this app is for everyone

4.  15% of our total profit is for the programmers who created this app  27% of our profit is for the marketing which includes: - TVC (9%) - RDC (3%) - Websites (11%) - Billboard (3%) - Newspaper (1%)  6% of our total profit is for the websites where our app is for free  Our management cost is 4% from the total revenue

5.  Television commercials  FM radio  Billboards  Social networking sites  Leading major websites  Viral videos (YouTube)  Online (blog, app review websites, goggle search results, Facebook, app of the day service,.etc)

6. Strength Weakness Opportunity Threat Strength: we are providing social security Weakness: those who don’t have internet cannot use this app. Moreover this app cannot be shared Opportunity: Government security isn’t reliable so we provide trustworthy digitized security Threat: lots of apps are taking initiative of providing personal security

7.  Bachao  Available for all sorts of phones (smart phones + normal phones)  Our app is free  Sends a text to 5 close/reliable contacts and an automated call to the nearest police station along with the location of the victim  Okapia  Available only in Okapia phones  Dak  They charge a specific amount of money to download the app  Auto sends a text to 2 emergency contacts