1. Capital Appeals and Beyond Bill King UK Director The International Fundraising Consultancy Lucie Kennedy Director of Marketing & Development Chetham’s School of Music

2. Capital Appeals and Beyond How to use a major appeal to attract new supporters, and strengthen fundraising capacity for the future Phase 1 – New School Building Phase 2 – Medieval Site Works Phase 3 – Concert Hall

3. Medieval Building

4. Chetham’s Library

7. Chetham’s School of Music

8. Preparatory Phase Private Phase Public Phase – Raise the Roof Stewardship Autumn 2007 – Spring 2009 Spring 2009 – Spring 2010 Spring 2010 – Autumn 2012 Autumn 2012 - Onward

9. Determining strategy Telling the story Developing links Appeal Planning

10. The Right Advice

11. The Case for Support

12. Naming Opportunities

13. If no one has heard of you no one is going to give to you…

14. Who supports Chets?

15. People give to People….. … they Know, Like and Respect.

16. Manchester London

17. Cultivation Events Dinner at Buckingham Palace Club at the Ivy Reception Receptions before concerts Private dinners at Chetham’s

18. Trust Applications National The Monument Trust The Garfield Weston Foundation The Wolfson Foundation The Foyle Foundation Local The Zochonis Charitable Trust The Oglesby Charitable Trust The Stoller Charitable Trust

19. Key success factors

20. Ways to support Community: -£10 Buy A Brick -£1,000 Atrium Wall Plaques Corporate and HNWIs: -£5,000 over 5 yrs Humphrey Chetham Club -Sponsorship -Bespoke partnerships Naming opportunities: £10,000 + Principal Donations: £100k - £300k

21. Personnel training Creative partnerships Prestige Corporate hospitality Business Development Philanthropy Brand Association

22. Humphrey Chetham Club Currently 40 members of HCC = £200,000 ‘Meursault, Magic and Fish and Chips’ Lunches

23. Naming Opportunities 62 practice rooms – from £10k 50 teaching rooms – from £15k Four ensemble rooms – from £50k each Larger spaces - Outreach Centre, Recital Hall, Atrium, Music Technology Centre - from £200k

25. Community fundraising Alumni Friends General public - Concerts – retiring collections - Buy a Brick for £10 - Standing orders of small affordable amounts - One-off initiatives: e.g. Cycle for Chets, Diamond Wedding Anniversary gifts, Fundraising School Shows

26. What worked? Urging the Feoffees to lead by example Development Committee Humphrey Chetham Club Buy A Brick Relationship building with major trusts Cultivation events

27. Lessons learnt Realistic ambitions for London Resources Expectations & Forecasting

28. Capital Appeals and Beyond Phase 1 – New School Building Phase 2 – Medieval Site Works Phase 3 – Concert Hall

29. Future challenges Close funding shortfalls A successful HLF bid for our Heritage Visitor Attraction – a £multimillion application Secure more major corporate sponsors Continue to expand our networks to attract more support Bring in new donors but look after existing donors too Increase number of legacies Find a donation large enough to name the New School Building!

30. Thank you and any questions?