1. https://www.youtube.com/watch?v=vZ Y52e4t9Cw&noredirect=1 ▪What marketing techniques do you notice in the food commercial? ▪Do they influence you to buy that product?

2. Food Marketing to Children ● Sarah Ahmed ● Independent Research GT ● Mentor: Ms. Debra Schulze, ● Clinical Nutritionist at the University of Maryland Medical Center http://www.nytimes.com

3. The Epidemic of Childhood Obesity ●Rate of childhood obesity rising-very serious and costly health issue ●Top three sources of children’s diets are grain- based desserts, pizza, and soda/energy/sport drinks (FTC) ●Children consume too many calories from sugar, solid fats, refined grains and sodium. ●Why has it risen so much within the last three decades? http://profoundfitnesstraining.com

4. Nutrition Profile of Foods Marketed ●Majority of foods advertised are breakfast cereals, fast food and carbonated beverages ●These foods are high in fat, sugar and sodium, but low in the essential fiber and minerals a child needs. ●Children today eat many more “empty” calories than children in the past thirty years ● Food and beverage companies rarely market healthy foods.. foodmarketing.org

5. Let’s look at Frosted Flakes’ nutrition label…. http://www.eatouteatwell.com high level of sodium High sugar content Very low protein Very little essential dietary fiber

6. Food Marketing to Children ●Food marketing to children has dramatically risen since the 1970s ●Annually, $2.1 dollars are spent each year-more than $5 million a day. ●Kids watch an average of ten food related commercials a day ●98% of this advertising is for foods that are unhealthy and low in essential vitamins and minerals. ●Many different forms of advertising used. kickstarter.com

7. Traditional Media: Television, Radio, Print. ●$695 million dollars spent on this form of traditional media ●Accounts for 39% of advertising ●Heavily advertised products: breakfast cereals, prepared foods, dairy products, and snacks ●Radio and Print geared more towards teenagers. huffingtonpost.com

8. New Media: Social Media & the Internet ●Accounts for 7% of all marketing ●$76.6 million spent ●The top three food categories were carbonated beverages, candy and frozen desserts and snack foods ($11.3 million) ●common amongst teenagers fbforbusinessmarketing.com Huffingtonpotst.com

9. Cross Promotions & Celebrity Endorsements ●$4.5% of all youth directed expenditures ●Total of $80.6 million dollars ●Highest foods marketed: carbonated beverages, snacks and fast food. ●Additional $13.6 million for celebrity endorsements, mostly teen directed j fitncookies.com

10. A Few Examples of Cross Promotions ●Alvin and the Chipmunks: The Squeakquel (QSR children’s meals, candy) ●Barbie (breakfast cereals, fruit snacks, QSR children’s meals) ●Care Bears (fruit snacks) ●Disney Fairies (fresh fruits and vegetables) ●Finding Nemo (fruit juice, fresh fruits, breakfast cereals, crackers, frozen waffles,fruit snacks) ●Jonas Brothers: The 3D Concert Experience (sliced cheese) mrbreakfast.com Mrrbreakfast.com

11. Lack of regulations ●Interagency Working Group ●Food and beverage companies find loopholes ●The Children’s Advertising Review Unit (CARU) ●Industries lobby Congress and vehemently oppose FTC from holding hearings ●Federal Trade Commission Improvements Act of 1980 www.change.org

12. Conclusion ●Major public health concern ●Has a direct effect on young people’s diets ●Negative influence on diet, weight and health http://www.mumrx.com

13. What Can Be Done ●Marketers should put out ads for healthy foods ●All food companies should join the CFBAI ●Companies should adopt meaningful nutrition standards of their own ●Expand the Healthy Weight Commitment Foundation ●Strengthen nutrition standards 100daysofrealfood.com

14. Concluding Video https://www.youtube.com/watch?v=ab9zbqHJ_p4 sd kellythekitchenkop.com

15. Questions? http://blogs.ubc.ca http://www.foodmarketing.org

16. Works Cited "Childhood Obesity." Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 27 Feb. 2014. Web. 12 May 2014..http://www.cdc.gov/healthyyouth/obesity/facts.htm CSPI. "Limiting Food Marketing to Children." CSPInet.org. Center for Science in the Public Interest, n.d. Web. 12 May 2014..http://www.cspinet.org/new/pdf/limitingfood_marketing.pdf "Review of Food Marketing to Children and Adolescents -- Follow-Up Report."Federal Trade Commission. FTC., 1 Dec. 2012 Web. 12 May 2014..

17. Continued “Front of Package Fail: Labels Tout Healthier Foods for Kids, 84% Studied Flunk Nutrition Standards." The Facts on Junk Food Marketing and Kids. Prevention Institute, 3 Mar. 2011. Web. 12 May 2014. <http://www.preventioninstitute.org/focus- areas/supporting-healthy-food-a-activity/supporting-healthy-food- and-activity-environments-advocacy/get-involved-were-not-buying- it/735-were-not-buying-it-the-facts-on-junk-food-marketing-and-kids.htmlhttp://www.preventioninstitute.org/focus- areas/supporting-healthy-food-a-activity/supporting-healthy-food- and-activity-environments-advocacy/get-involved-were-not-buying- it/735-were-not-buying-it-the-facts-on-junk-food-marketing-and-kids.html Yale Rudd Center. "Food Marketing to Youth." Rudd Center for Food Policy & Obesity — What We Do —. Yale Rudd Center, 3 July 2012. Web. 12 May 2014..