1. OUTLINE Literature review Introduction Research Methodology Challenges and limitations

2. What factors should be considered when investing in independent restaurants. Introduction

3. 155.8 2007 2008 2009 2010 2017 UK restaurant employees In thousands ? ? Background information 151 161.1 150.6

4. Revenue of food service activities - other (NACE Rev. 2 I5629) in the United Kingdom from 2008 to 2020 (in million U.S. dollars)

5. Why I do this research… Is it means that investing in restaurant is the easiest way to be successful? what factors could influence the success of investment process?

6. cost othersrate of return risk investment Literature review

7. Cost of investing in restaurants investment capital cost 1.housing rent 2.labor cost 3.equipment ….. opportunity cost (include time cost)

8. Risk of investing in restaurants food security fierce competition staff qualification Location customers’ satisfaction …… Potential risk

9. Rate of return in investment of restaurant industry Short-term investment Chain restaurant Long-term investment Independent restaurant Housing Education ……

10. Different types of interview What am done What am plan to do Unstructured Investment with bank employee Waiting for response of questionnaires Compare the results of interview and questionnaires What am doing now Semi-structured Interview with some Independent Restaurants investors Hand out questionnaires

11. Research finding Consider opportunity cost YESno Short-term investment, Open new brand or switch trade Long-term investment, As a whole life career They have clear goal in each step Passion invest and take it one step at a time Focus on profit more than other aspects Pay more attention on customer satisfaction

12. Potential risk Main consideration competition Others like Animal disease----- use alternative product Foreign culture invade-----it’s related to the local culture and environment (hard to change) Governments policy-----only influence some high level restaurants ……

13. Challenges and limitations Challenges 1.interview with local restaurant manager 2. interview with investment bank employee 3.get 200 useful questionnaires on time Limitations 1.time 2.fund 3.professional level

14. Reference Number of restaurant and catering establishment managers and proprietors in the United Kingdom (UK) from 2007 to 2010, 2016. Statista. [online] Available at: <http://www.statista.com/statistics/300264/number-of-restaurant- and-catering-establishment-managers-and-proprietors-in-the-united- kingdom/ Revenue of food service activities - other (NACE Rev. 2 I5629) in the United Kingdom from 2008 to 2020 (in million U.S. dollars), 2016. Statista. [online] Available at:

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