1. TOC Write for Business1 PART 1 TRAIT STRATEGY 1 Four EZ Steps 1 Four EZ Steps 2 Analyze the Situation 2 Analyze the Situation 1 Ideas 3 Strong Claims 4 Support Claims 4 Support Claims 5 Deductive or Inductive Logic 5 Deductive or Inductive Logic 2 Organization 6 Three-Part Structure 7 Direct or Indirect 7 Direct or Indirect 8 Lists 8 Lists 3 Voice 9 Use Appropriate Formality 10 Positive Voice 10 Positive Voice 11 “You Attitude” 11 “You Attitude” 4 Words 12 Fresh, Precise Words 13 Wordiness 13 Wordiness 14 Fair, Respectful Language 14 Fair, Respectful Language 5 Sentences 15 Choppy Sentences 16 Energize Sentences 16 Energize Sentences 17 Tight, Balanced Sentences 17 Tight, Balanced Sentences 6 Correctness 18 Wording and Sentences 19 Common Errors 19 Common Errors 7 Design 20 Page Design 21 Typographical Choices 21 Typographical Choices 22 Graphics 22 Graphics PART 2 SESSION A Correspondence How can I reflect on the writing situation? What type of correspondence should I create? How should I organize good-news messages? How should I organize bad-news messages? How should I organize persuasive messages? B Reports How can I develop an effective report? How should I organize my report? C Proposals How can I develop an effective proposal? How should I organize my proposal? D Instructions How can I develop helpful instructions? www.upwritepress.com Write for BUSINESS Writing Course Table of Contents Click on any item below to go to the slide. To return to the table of contents, click the small blue TOC button in the lower left corner of any slide. Click here to return to previous slide.

2. Business-Writing_ 2 TOC Write for Business2

3. TOC Write for Business3 How will this course improve my writing? This course will teach you Seven traits that distinguish effective writing Twenty-two strategies for achieving those traits Four forms of business writing strengthened by the strategies

4. TOC Write for Business4 How can I improve my business writing right now? 1.Set positive goals. 2.Write directly to readers. 3.Master the writing process. 4.Follow good models. 5.Benchmark with the seven traits. 6.Package it professionally. 7.Be a team writer.

5. TOC Write for Business5 How can I benchmark my writing? 1.Strong IDEAS 2.Logical ORGANIZATION 3.Professional VOICE 4.Clear WORDS 5.Smooth SENTENCES 6.CORRECT Copy 7.Reader-Friendly DESIGN

6. Business-Writing_ 6 TOC Write for Business6 Strategies for Effective Business Writing Part 1: TOC

7. Write for Business7 Each of the twenty-two strategies targets one of these seven traits: 1.Develop strong IDEAS 2.Strengthen ORGANIZATION 3.Use a professional VOICE 4.Choose the best WORDS 5.Improve SENTENCES 6.Edit for CORRECT copy 7.Create reader-friendly DESIGN Introduction

8. Business-Writing_ 8 TOC Write for Business8 Write a Document in Four EZ Steps Strategy 1: TOC

9. Write for Business9 Write a Document in Four EZ Steps Strategy 1: 1.Prewriting 2.Drafting 3.Revising 4.Refining

10. TOC Write for Business10 Strategy 1: Write a Document in Four EZ Steps

11. TOC Write for Business11 Strategy 1: What is prewriting? Prewriting is finding your focus and gathering and organizing your response. Write a Document in Four EZ Steps

12. TOC Write for Business12 Strategy 1: What is drafting? Drafting is the act of writing your message. Write a Document in Four EZ Steps

13. TOC Write for Business13 Strategy 1: What is revising? Revising is the process of fixing weakness in content. Write a Document in Four EZ Steps

14. TOC Write for Business14 Strategy 1: What is refining? Refining is fine-tuning the document before sending it. Write a Document in Four EZ Steps

15. Business-Writing_ 15 TOC Write for Business15 Analyze the Situation Strategy 2: TOC

16. Write for Business16 Analyze the Situation How do I identify my purpose? Ask yourself: What result do I want? Do I want to inform? Do I want to persuade? Strategy 2:

17. TOC Write for Business17 How do I profile my reader(s)? Relationship with reader? What does my reader know and need to know? What does my reader need or want? What do I want my reader to do? What secondary readers are there? Strategy 2: Analyze the Situation

18. TOC Write for Business18 Strategy 2: How do I understand the context? History? Current climate? Hurdles? Time window? Support materials? Follow up? Analyze the Situation

19. Business-Writing_ 19 TOC Write for Business19 Developing Strong Ideas Trait 1 TOC IDEAS ORGANIZATIONVOICEWORDSSENTENCESCORRECTNESSDESIGN

20. Business-Writing_ 20 TOC Write for Business20 Develop Strong Claims Strategy 3: TOC IDEAS ORGANIZATIONVOICEWORDSSENTENCESCORRECTNESSDESIGN

21. TOC Write for Business21 Develop Strong Claims Strategy 3: What makes a claim strong? A strong claim uses sound logic. is supported with solid evidence. is precise and clear. is ethically responsible.

22. TOC Write for Business22 Strategy 3: What types of claims can I make? Claims of truth argue that something is or is not accurate or correct. Claims of value argue that something does or does not have worth. Claims of policy argue that something should or should not be done. Develop Strong Claims

23. Business-Writing_ 23 TOC Write for Business23 Support Your Claims Effectively Strategy 4: TOC IDEAS ORGANIZATIONVOICEWORDSSENTENCESCORRECTNESSDESIGN

24. TOC Write for Business24 Support Your Claims Effectively Strategy 4: What is effective support? It depends on what you are trying to accomplish.

25. TOC Write for Business25 Strategy 4: What is effective support? Observations and anecdotes Examples and demonstrations Statistics Expert testimony Predictions Analysis Tests and experiments Support Your Claims Effectively