1. Univar USA Marketing Communications Platform January 16, 2015

2. Marketing Communications Strategy To create an integrated marketing communications plan for Univar USA that: › Effectively communicates our capabilities and expertise to key internal and external stakeholders › Strengthens position as a total solutions provider for the multiple targeted industries › Build off of core competencies and understanding of market and applications to support launch of new products and/or applications › Provide simple and usable selling tools for our commercial team and customers

3. Integrated Marketing Communications Conferences and tradeshows Public relations and editorial trade media coverage Direct marketing Interactive Literature Presentations Web

4. Integrated Marketing Communications Builds brand awareness Promotes technical capabilities and benefits Influences purchasing decisions GOAL: INCREASE REVENUES, PROFITS AND MARKET SHARE

5. A Common Literature Framework 5

6. Proposed Structure Create a flexible, cost-efficient and highly usable literature program for all industry verticals › Consistent with overall Univar strategy for all verticals and reduces costs while providing sales and customers with the information they need in a familiar and consistent format › Addresses real-time needs to update and translate documents as business expands into new product lines, applications and geographies › Streamlines development and management › Tested for mobile and tablet use 6

7. Proposed Structure Structure › Level 1: Industry capabilities brochure (e.g., Personal Care) › Level 2: Industry segment overview (e.g., Hair Care Overview) › Level 3: Product/application selection guide › Level 4: Sell sheets, case studies, supplier line cards, and supplier benefit guides 7

8. Level 1 Example Positioning piece for specific Univar industry capabilities and global footprint Highlights general markets and applications we serve Provides high-level overview of locations, technologies Serves as a “packaging vehicle” for more specific literature Predominantly print (also available electronically) 8 – 12 pages Duration is 2 – 3 years 8

9. Level 1 Example 9

10. Level 2 Example Promotes our expertise/capabilities specifically within a industry segment or application area Highlights markets and applications we serve Provides high-level overview of total capabilities and portfolio Predominantly print (also available electronically) 8 pages Duration is 2 – 3 years (depending on expansion of portfolio) 10

11. Level 2 Example 11

12. Level 3 Example Product line-specific brochures suitable as carrying vehicle for more detailed technical inserts Provides more detailed level of product details including specific uses and benefits Predominantly print (also available electronically) 4 - 8 pages Duration 1- 2 years 12

13. Level 3 Example 13

14. Level 4 Example Product specific sell sheets with detailed performance attributes and physical properties; case histories, trend-related collateral; “IFT Show News” brochures for tradeshows, supplier line cards Provides more detailed level of product details including specific uses and benefits Printed and electronic 2 pages Duration 1- 2 years 14

15. Level 4 Example 15

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17. Advertising Template Refresh 17

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19. Email Template Refresh 19

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21. Creative Development Process 21

22. Purpose and Benefits Enhance the current creative process to create a more efficient experience › Partnered approach to overall messaging (including content and aesthetics) › Advise on best practices across industries › Streamline development and management for higher output › Measure effectiveness and satisfaction The result: Industry expertise + MarComm expertise = Consistent, concise, and engaging outputs 22

23. Creative Process 23

24. Dashboard 24