1. Development of New Products Bob Jones, Cass Kuhlke, Rebecca Polunas, Stephanie Smith

2. Introduction Cass Kuhlke: Equipment Breakdown Rebecca Polunas: Actuarial Robert Jones: Treaty Underwriting Stephanie Smith: Facultative Underwriting

3. New Product Development Experience Already Developed: Web Based Systems for - Auto Liability, Worker’s Compensation, General Liability, Personal and Commercial Umbrella In Process Equipment Breakdown, Cyber Liability, Miscellaneous Professional, Liquor Liability

4. New Product Idea Idea Bubbles Up from Agents Competition Developed Filling Coverage Gaps Employee Brainstorming

5. Developing a Team Diverse Team: Underwriting, Actuarial, IT, Claims, Marketing Require Team Accountability Authority from the Top

6. Product Framework Define Risk Appetite Identify Target Markets Develop Draft Guidelines

7. Premium Estimates Market Analysis Industry Filings Industry Reports Feedback from Customers

8. Estimating Time to Market Resources Available Research Required Developmental Cost & Time Tollgates Unforeseen Obstacles

9. Developing Forms, Rates, Delivery System Filing Requirements New Product vs. Existing Product Industry Support (ISO/AAIS) Educating Market

10. Technology Support Internal vs. External Communications with Experts Time Estimates Security Issues Need for Data vs Ease of Use

11. Identify Test Market Open and Honest Communication Patient Partner Frequent Communication

12. Testing Implementation of Product Internal Testing External Testing Feedback Improvements Continuous Loop

13. Post Implementation Monitoring Adjusting Improving Continuous Loop