1. Created by BM|DESIGN|ER WhiteShirts B2C B2B

2. Created by BM|DESIGN|ER PARTNERS Fashion Designer Manufacturer Laundry operator (atelier protégé) Affiliates Supply chain operator VALUE PROPOSITION Shirts whole service Quality product Tailor-made shirts online Green (social & bio) shirts Eco-labellised Always clean and ready shirts at home Remote laundry (enveloppes) Subscription model Tax deduction Simplicity (KISS) - 2 models max Employee advantage CUSTOMERS Wealthy professionals Enterprises Mass market (2) Niche markets (2) KEY ACTIVITIES Platform management Supply chain Service promotion RELATIONSHIPS Remote online Sales & after sales people KEY RESOURCES Platform Shirts stock Equity / treasury (outstanding) DISTRIBUTION & ACQUISITION CHANNELS Website Post service Enterprises & Federations Affiliates COST STRUCTURE Shirts manufacturing Platform costs Marketing B2B sales Laundry service Post service After-sale & Returns REVENUE STREAMS / PRICING Subscription-based model 1-time purchase revenues Corporate selling

3. Created by BM|DESIGN|ER PARTNERS Fashion Designer Manufacturer Laundry operator (atelier protégé) Affiliates Supply chain operator VALUE PROPOSITION Shirts whole service Quality product Tailor-made shirts online Green (social & bio) shirts Eco-labellised Always clean and ready shirts at home Remote laundry (enveloppes) Subscription model Simplicity (KISS) - 2 models max CUSTOMERS Wealthy professionals Mass market (2) KEY ACTIVITIES Platform management Supply chain Service promotion RELATIONSHIPS Remote online KEY RESOURCES Platform Shirts stock Equity / treasury (outstanding) DISTRIBUTION & ACQUISITION CHANNELS Website Post service Affiliates COST STRUCTURE Shirts manufacturing Platform costs Marketing Laundry service Post service After-sale & Returns REVENUE STREAMS / PRICING Subscription-based model 1-time purchase revenues

4. Created by BM|DESIGN|ER PARTNERS Fashion Designer Manufacturer Laundry operator (atelier protégé) Supply chain operator VALUE PROPOSITION Shirts whole service Quality product Tailor-made shirts online Green (social & bio) shirts Eco-labellised Always clean and ready shirts at home Remote laundry (enveloppes) Subscription model Tax deduction Simplicity (KISS) - 2 models max Employee advantage CUSTOMERS Enterprises Niche markets (2) KEY ACTIVITIES Platform management Supply chain Service promotion RELATIONSHIPS Remote online Sales & after sales people KEY RESOURCES Platform Shirts stock Equity / treasury (outstanding) DISTRIBUTION & ACQUISITION CHANNELS Website Post service Enterprises & Federations COST STRUCTURE Shirts manufacturing Platform costs Marketing B2B sales Laundry service Post service After-sale & Returns REVENUE STREAMS / PRICING Subscription-based model Corporate selling