1. The 22nd World Route Development Forum Chengdu, Sichuan Province, China 24 - 27 September 2016 EXHIBITOR STAND DESIGN BRIEF FOR PRAGUE AIRPORT UPDATED VERSION (26th of May, 2016)

2. BACKGROUND AND OBJECTIVES Prague Airport (PA) is annually attending The World Routes for 8 years now. Top business event in the aviation industry attended by more than 3,000 delegates from more than 100 countries all over the world. Exhibiting at World Routes presents Prague Airport with the opportunity to place PA brand in front of key decision makers, top aviation professionals and also PA´s main competitors. Exhibition stand design usually facing: the current campaign, this year will be focused on a headline:“ LET PRAGUE DRAW YOU IN AND GROW WITH IT“ similar as an Instagram trendy pics, taking pics on a holiday where one of partners (woman most of the time) is in a hand with a photographer New „PRAGUE LOVES YOU“ graphical element and it is focused on a destination: Prague – Czech Republic, we using UNESCO photos and videos. Functionality: Meetings at our exhibition stand with new and existing clients while they enjoy our hospitality and a flavor of our destination. In the past years Prague Airport stands always belonged to the most attractive ones. This year we have a reservation of 50 m 2, HNS225, Hall 2 2

3. 3 Design from the previous year is not a key direction for this venue The B2B campaign will be shown on LCD screen We would like to intergrate new „Prague Loves you“ logo to our stand NEW B2B CAMPAIGN

4. PREVIOUS YEARS EXAMPLES 4 Design from the previous year is not a key direction for this venue Beijing 2009Vancouver 2010 Berlin 2011 Abu Dhabi 2012 Las Vegas 2013 Chicago 2014

5. 5 Design from the previous year is not a key direction for this venue Durban 2015, from our point of view this was one of the best designs that we ever had PREVIOUS YEARS EXAMPLES

6. AREAS WITHIN THE STAND  BAR DESK  Beer Point with Budejovicky Budvar on tap  SITTING AREA  STORAGE AREA  FLOORING  AUDIO & VIDEO  BRANDING 6

7. AREAS WITHIN THE STAND BAR DESK  Is the main point of the stand, there will be a sink (inclunding hot/cold running water), the fridge (minimum 1) under the bar desk, and a big rubish place which should be hidden as we plan to serve food and drinks. Bar must have two levels, the front one and the working desk as we would like to avoid guests see directly what is behind, to hide the operation mess. A part of the bar desk should be lockable cabinet for the personal items and enough of sockets for charging (phones, notebooks, tablets, we are group of 8 people …) Bardesk will concist the Beer Point with tap – see slide 9 SITTING AREA  Comfortable sofa ideally U – shape, L – shape, upholstered – could be rented out but no stains and damages and the conference table.  It is important, lots of meetings going on at our stand and we would like to provide maximum comfortness for our clients. For a such a conferences is chill out place very convenient. 7

8. AREAS WITHIN THE STAND  STORAGE AREA AND PREPARATION ROOM For this year we require a locable storage room (approx 5 m2) for PA materials (gifts, notebooks, etc.) and tapping facilities and beer kegs  FLOORING Preferably combination carpet (nice and soft step) and around the bar desk and behind the bar desk should be easy maintain floor – plastic floor.  AUDIO & VIDEO Last year we had a big LED/LCD screen behind the bar desk and that was the best AV solution (B2B campaign & Prague´s destination video & Airport video in loop)  We require also the audio build-in speakers, connected with notebook  We might have our DJ on PA Stand and we will need the electric socket in the foor (tba during June)  BRANDING Should be visible enough from each side and must be according the current corporate identity manual (Prague Airport logo + CzechTourism logo, PragueCityTourism logo), B2B Campaign just on the screen + backside of the storage area) 8

9. BAR DESK – Beer Point BEER POINT We would like to serve traditional Czech beer Budejovicky Budvar. -The Budejovicky Budvar on tap is served on 30L keg and we require the installation of tap, cooler and required tapping facilities in cooperation with local chinese importer and distributor in Chengdu (to be adviced in upcoming weeks) -The tapping facilities + kegs should be hidden in the storage room -The Bar must contain a sink with running watter (cold & hot) 9

10. FLOORPLAN HNS225, 50m2 Stand should be open from 3 sides and back sould be behind. This year is next to Copenhagen, it is a high quality stand with, fancy and always packed.

11. Thank you for your attention