1. Chapter 15 Financial Ratios and Firm Performance  Financial Statements  Internal Uses of Financial Statements  Financial Ratios  External Uses of Financial Statements

2. Financial Statements  Review from Chapter 10  Three Amigos  Income Statement  Balance Sheet  Sources and Uses of Cash  Accounting Identity  Assets ≡ Liabilities + Owner’s Equity  Double entry bookkeeping  Benchmarking – against self or competition

3. Internal Uses of Financial Statements  Analyze firm performance  Comparison of actual performance to forecasts (budgets)  Use standard costs for comparison  Breakdown performance into key areas  Sales  Production  Labor  Overhead

4. Internal Uses of Financial Statements  Example – Sales Variance Analysis  Price Analysis  Actual Price x Actual Quantity vs. Forecasted Price x Actual Quantity  Actual > Forecast, favorable variance  Volume Analysis  Forecast Price x Actual Quantity vs. Forecast Price x Forecast Quantity  Actual > Forecast, favorable variance  Sum variance for total Sales Analysis

5. Internal Uses of Financial Statements  Other Variances  Production  Labor and Material  Overhead  EBIT Variance sum of Sales, Production, and Overhead  Be careful with interpreting favorable and unfavorable variances  Variance analysis is an aid to understanding the performance of the business…

6. Financial Ratios  Comparing accounts for analysis of firm performance or potential strengthens and weaknesses  Five areas  Liquidity  Solvency  Asset Management  Profitability  Market Value

7. Financial Ratios  Liquidity  Ability to meet short term cash outflow  Poor liquidity sign of trouble ahead in keeping operations going  Common Liquidity Ratios  Current Ratio  Cash Debt Coverage Ratio  Quick Ratio  Cash Ratio

8. Financial Ratios  Solvency  Long-term ability to meet cash outflow  Indicates borrowing capacity in future  Common Solvency Ratios  Debt Ratio  Times Interest Earned  Cash Coverage Ratio  Capital Expenditure Ratio

9. Financial Ratios  Asset Management  Utilization of assets by management  How assets are being used to generate profits  Common Asset Management Ratios  Inventory Turnover  Day’s Sales in Inventory  Receivables Turnover  Total Asset Turnover Ratio

10. Financial Ratios  Profitability  Overall performance of the firm  Return to the owners  Common Profitability Ratios  Profit Margin  Return on Assets  Return on Equity

11. Financial Ratios  Market Value  Concern of potential investors  DuPont Extension of components of ROE  Common Market Value Ratios  Earnings Per Share (EPS)  Price Earnings Ratio  DuPont Analysis  Operating efficiency, management efficiency, and financial leverage  ROE components

12. External Uses of Financial Statements  Financial Analysts provide external view of performance  Why?  For clients that are seeking to buy (make an investment)  For clients that need to sell (disinvest)  Finance is still about buying and selling  Comparing firms…Cola Wars  Which firm would you buy?  Why?  Across Industries – Ratios reveal operating standards

13. Problems  Problem 9 – Pro Forma Financial Statements  Problem 11 – Variance Analysis  Problem 13 – Liquidity Ratio  Problem 17 – DuPont Identity  Problem 19 – Company Analysis