1. S WEET J AZMINES A Whole New World Public Relations Kelly Harrison

2. P HILOSOPHY A Whole New World

3. Strengths Homemade Word-of-Mouth Weaknesses Price Size Website Opportunities E-Commerce Social Media Threats Ingredient Cost Competition SWOT Analysis A Whole New World

4. S TRATEGY Increase traffic to Sweet Jazmines website A Whole New World

5. SMART O BJECTIVES Long Term: Increase e-commerce sales by 25% over the next year Increase Take and Bake Sales by 15% over the next year Short Term: Gain 1,000 followers on Facebook within 3 months Create Customer database within 6 months A Whole New World

6. Increase Traffic to the Sweet Jazmines’ Website! Strategy Tactics Social Media Build website A Whole New World

9. Increase Traffic to the Sweet Jazmines’ Website! Strategy Tactics Gingerbread Event Social Media Build website Press Kit Mystery Muffin A Whole New World

10. B UDGET TacticCost Facebook, Blog, Sweet Jazmines Website $0.00 Press Kit (Nationwide)$1,000 Event Press Release (All Philadelphia Media Outlets) $250 Event$1,000 TOTAL$2,250 A Whole New World

11. How will all of this be measured? A Whole New World Hits to the website Website sales customer participation

12. T HANK Y OU ! ANY QUESTIONS? A Whole New World