1. EUROPE DANS LE MONDE – Partie 2 CARTES MENTALES Claude GRASLAND (Univ. Paris Diderot) Cours L3 « Structures du Monde Actuel » EUROBROADMAP PROJECT - FP7-SHS Visions of Europe in the World

2. EUROBROADMAP PROJECT - FP7-SHS FP7 Eurobroadmap partners… 1. Centre National de la Recherche Scientifique – France 2. Université Paris Diderot - Paris 7 (UPD) - France 3. Université Libre de Belgique (ULB) - Belgium 4. Centro de Estudos Geogràficos (CEG) - Portugal 5. Nordic Center for Spatial Development – Sweden 6. IRMCo - Malta 7. University Alexandru Ioan Cuza (UAIC) - Romania 8. Dokuz Eylül University (DEU) – Turkey 9. University of São Paulo (USP) - Brazil 10. CAUPA Cameroon 11. East China Normal University (ECNU) - China 12. University of Delhi - India

3. EUROBROADMAP PROJECT - FP7-SHS A Worldwide survey 18 Countries 43 Cities 9341 Students Arts Business Politics Engineer Health Social Science

4. A : STUDENTS EXPERIENCE OF THE WORLD Mobility of students and scales of belonging EUROBROADMAP PROJECT - FP7-SHS Visions of Europe in the World

5. EUROBROADMAP PROJECT - FP7-SHS Questions of Part A

6. EUROBROADMAP PROJECT - FP7-SHS International mobility (1)

7. EUROBROADMAP PROJECT - FP7-SHS International mobility (2)

8. EUROBROADMAP PROJECT - FP7-SHS Communication

9. EUROBROADMAP PROJECT - FP7-SHS Scales of belonging

10. B. KNOWLEDGE AND ATTRACTIVENESS OF WORLD COUNTRIES The example of Tunisian Students EUROBROADMAP PROJECT - FP7-SHS Visions of Europe in the World

11. EUROBROADMAP PROJECT - FP7-SHS Question of part B

12. EUROBROADMAP PROJECT - FP7-SHS General framework for analysis WOULD NOT LIKE TO LIVE IN … WOULD LIKE TO LIVE IN … DO NOT MENTION … LIVE OR HAS LIVED IN..

13. EUROBROADMAP PROJECT - FP7-SHS (1) Analysis of countries quoted WOULD NOT LIKE TO LIVE IN … WOULD LIKE TO LIVE IN … DO NOT MENTION … LIVE OR HAS LIVED IN..

14. EUROBROADMAP PROJECT - FP7-SHS (2) Analysis of countries ignored WOULD NOT LIKE TO LIVE IN … WOULD LIKE TO LIVE IN … DO NOT MENTION … LIVE OR HAS LIVED IN..

15. EUROBROADMAP PROJECT - FP7-SHS (3) Analysis of countries where students come from WOULD NOT LIKE TO LIVE IN … WOULD LIKE TO LIVE IN … DO NOT MENTION … LIVE OR HAS LIVED IN..

16. EUROBROADMAP PROJECT - FP7-SHS CONCEPTS & MEASURE NB : 255 Students observed in Sfax A : 244 answered to question B Y : 59 would like to live in Germany N : 19 would not like to live in Germany KNOWLEDGE = (Y+N) / A (0 to 100%) => 32 % of students mentionned Germany ASYMETRY = (Y-N) / (Y+N) (-1 to +1) => +0.51 indicate a positive but balanced attraction

17. EUROBROADMAP PROJECT - FP7-SHS K & A : Example of Tunisia

18. EUROBROADMAP PROJECT - FP7-SHS WORLD MAPS (Tunisia)

19. EUROBROADMAP PROJECT - FP7-SHS ZOOM MAPS (Tunisia)

20. EUROBROADMAP PROJECT - FP7-SHS ANAMORPHOSIS The SIZE of countries should be proportional to the degree of KNOWLEDGE by students. The COLOUR of countries should be related to ASYMMETRY. With opposite colours for LIKE and DISLIKE. From … … to

21. C. VARIATIONS OF PERCEPTION OF EUROPE AND THE WORLD A North South transect. EUROBROADMAP PROJECT - FP7-SHS Visions of Europe in the World

22. EUROBROADMAP PROJECT - FP7-SHS Belgium

23. EUROBROADMAP PROJECT - FP7-SHS Belgium

24. EUROBROADMAP PROJECT - FP7-SHS Malta

25. EUROBROADMAP PROJECT - FP7-SHS Malta

26. EUROBROADMAP PROJECT - FP7-SHS Tunisia

27. EUROBROADMAP PROJECT - FP7-SHS Tunisia

28. EUROBROADMAP PROJECT - FP7-SHS Cameroon

29. EUROBROADMAP PROJECT - FP7-SHS Cameroon

30. EUROBROADMAP PROJECT - FP7-SHS A centre/periphery interpretation « Central » « Peri-central » « Semi-Peripheral» « Peripheral»

31. D. A TYPOLOGY OF WORLD COUNTRIES Which countries are universally appreciated or rejected ? EUROBROADMAP PROJECT - FP7-SHS Visions of Europe in the World

32. EUROBROADMAP PROJECT - FP7-SHS Type A1 : Global Pull

33. EUROBROADMAP PROJECT - FP7-SHS Type A1 : Global Pull

34. EUROBROADMAP PROJECT - FP7-SHS Type A2 : Balanced Pull

35. EUROBROADMAP PROJECT - FP7-SHS Type A2 : Balanced Pull

36. EUROBROADMAP PROJECT - FP7-SHS Type B: Mixed Push-Pull

37. EUROBROADMAP PROJECT - FP7-SHS Type B : Mixed Push-Pull

38. EUROBROADMAP PROJECT - FP7-SHS Type B : Mixed Push-Pull

39. EUROBROADMAP PROJECT - FP7-SHS Type C.1 : Balanced Push

40. EUROBROADMAP PROJECT - FP7-SHS Type C.1 : Balanced Push

41. EUROBROADMAP PROJECT - FP7-SHS Type C.2 : Global Push

42. EUROBROADMAP PROJECT - FP7-SHS Type C.2 : Global Push

43. EUROBROADMAP PROJECT - FP7-SHS Type C.2 : Global Push

44. EUROBROADMAP PROJECT - FP7-SHS Typology of world states

45. E. COMPARISON WITH NATION BRAND STUDIES Is European Union attractive as a whole or as a set of countries ? EUROBROADMAP PROJECT - FP7-SHS Visions of Europe in the World

46. EUROBROADMAP PROJECT - FP7-SHS http://www.simonanholt.com

47. EUROBROADMAP PROJECT - FP7-SHS World seen from USA

48. EUROBROADMAP PROJECT - FP7-SHS World seen from Australia

49. EUROBROADMAP PROJECT - FP7-SHS World seen from United Kingdom

50. EUROBROADMAP PROJECT - FP7-SHS World seen from Japan

51. EUROBROADMAP PROJECT - FP7-SHS World seen from Germany

52. EUROBROADMAP PROJECT - FP7-SHS World seen from China

53. EUROBROADMAP PROJECT - FP7-SHS World seen from Brazil

54. EUROBROADMAP PROJECT - FP7-SHS World seen from France

55. EUROBROADMAP PROJECT - FP7-SHS European Union seen as a whole

56. EUROBROADMAP PROJECT - FP7-SHS European Union seen as a whole