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May, Eman, Sherry VESL Speaking.

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Presentation on theme: "May, Eman, Sherry VESL Speaking."— Presentation transcript:

1 May, Eman, Sherry VESL Speaking

2 General Introduction The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.

3 Location

4 Company President 1978: Join Coca-Cola Company in Atlanta
1985: General Manager of Coca-Cola Turkey and Central Asia 1989: President of the Company's East Central Europe Division and Senior Vice President of Coca-Cola International 1995: Managing Director of Coca-Cola Amatil-Europe 1999: President and CEO of the Efes Beverage Group 2005: COO 2006: CEO Muhtar Kent (1952- )

5 Detail Information 20% 42% Employee: 90,500(2008,worldwide)
Revenue: US$ billion (2012) 20% 42%

6 Brief History 1886-1892: Atlanta Beginnings 1893-1904: Beyond Atlanta
: Safeguarding the brand : The woodruff legacy : The war and its legacy : A world of customers : Diet coke are New Coke 1990-Now: New Market and Brands

7 Major Products

8

9 Success Factors of Coca-Cola

10 Marketing Advertisement Support organizations
Sponsoring sports activities

11 Opinions

12 Good Things Water Stewardship Healthy and Active Lifestyles
Community Recycling Education

13 Interesting facts 1. In 1985, became the first soft drink in space
2. The second most widely understood term in the world, after ‘ok’ 3. Help cure jellyfish stings. 4. Used as a cleaning solution. 5. Clean toilet. 6. Got gum in your hair, rinse it.

14 Thank You


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