1. 1 Energy Savings Assistance Program 2012-2014 Outreach Brandon Ridley Sr. Program Marketing Manager Customer Energy Solutions

2. Current outreach strategies Direct Mail Automated voice and text messaging Media Events Leveraging with community partners and local offices Integration with CARE outreach

3. Challenges Texting –Many pay-as-you-go cell phone plans do not support free- to-end-user text messaging Enrollments –Certain neighborhoods are saturated Leveraging –Local government and CBOs understaffed

4. New and enhanced outreach strategies Using customer segmentation data to develop customized outreach strategies “Bundle” ESA Program with other tools to help manage energy use –Text alerts –SmartMeter Interactive text messaging Webpage to serve as a single point of information for rental property owners

5. 5 Thank You Brandon Ridley bxrr@pge.com