1. Planning a Campaign Developing your aims to encourage people to make a positive difference!

2. What is a Campaign? A set of activities intended to meet a specific purpose.

3. A Good Campaign Clear aims Clear aims Clear Objectives Clear Objectives Clear Audience Clear Audience Be creative Be creative Be attractive/visual Be attractive/visual Be effective Be effective Target Decision Makers Target Decision Makers

4. A Bad Campaign Violent Violent No clear aims No clear aims No clear Objectives No clear Objectives Annoys or insults the public Annoys or insults the public Confused messages Confused messages Unrealistic Unrealistic

5. Communicating the Message! Talks/Assemblies Talks/Assemblies Posters Posters Music Music Drama Drama Writing Letters Writing Letters Poetry Poetry Emails Emails Websites Websites Merchandising Merchandising Advertisements Advertisements

6. Campaign Examples

7. Communicating Climate Change Make it a local issue Make it a local issue Positive Associations: Celebrities? Positive Associations: Celebrities? Do not scare people Do not scare people Do not get personal Do not get personal Link it to people’s daily activities. Link it to people’s daily activities.

8. Activity (15 minutes) Break into groups Break into groups Discuss your ideas for a campaign Discuss your ideas for a campaign Produce a plan on how best to get your message across Produce a plan on how best to get your message across Be creative Be creative