1. Strategy For The 21 st Century Prometheus Process venturist ® incorporated Prometheus Process Competition Cases Know Your Strategic Position

2. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Prometheus Process Design The FutureTarget For SuccessCampaign To WinFinish With Finesse Environment Future Picture Guiding Precepts Measures of Merit Relevant Systems Centers of Gravity Desired Effects Parallel Attack Organization Orchestration Exit Points Termination Plan Reconstitution

3. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Competition Case Concepts In War, Opponents Directly Attack Each Other’s Centers Of Gravity And Try To Influence External Systems For Advantage In Business, Companies Should Rarely (If Ever) Attack Each Other Directly, But They Do Go After Centers Of Gravity External To Both Of Them In Thinking About Competition Cases, The Idea Is To Consider Relative Vulnerability Of Strategic Centers Of Gravity Vis a Vis Opponents Or Competitors –Loss Of Strategic Centers Of Gravity Puts Organization In Great Peril –Loss Of Tactical Centers Of Gravity Is Normally Manageable Don’t Forget The Competitors Or Opponents That Do Not Currently Exist

4. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Competition Case One Both Sides Capable of Attacking From Tactical To Strategic Depths Very Complex Bias Always Toward Attacker French vs Germans, World War I Business Analogies: 19th Century US Railroads, Ford vs GM, Coke vs Pepsi

5. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Competition Case Two You Have Capability To Attack Into Strategic Depths But The Competitor Does Not The Dream Situation If Not There, Get There! US vs Japan, World War II Business Analogies: Wal-Mart vs Mom & Pop’s Sundries, GE vs Bill’s Equipment Rental

6. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Competition Case Three The Competitor Can Attack Your Strategic Depths But You Cannot Reach His The Most Dangerous Situation At The Competitor’s Mercy Mortal Peril Japan vs US, World War II Business Analogies: Intuit (Quicken) vs Microsoft (Money)

7. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Competition Case Four Both Sides Only Meet At The Tactical Front Force on Force Little Chance of Decisive Operations Degenerates Into Nasty Attrition Easy To Pay Too Much Hard To Pay Enough US vs China in Korea, 1951-1953 Business Analogies: Wendy’s vs Burger King

8. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Competition Case Five No One Has Dominating Technology Strive To Unbalance Absent Unbalancing Agent, Contest Lingers British in Mesopotamia (Iraq) in 1920s Business Analogies: Record Player Companies Circa 1965, Commercial Passenger Aviation Industry Circa 1950

9. Strategy For The 21 st Century Prometheus Process venturist ® incorporated Prometheus Process Competition Cases Insights and Discussion