1. How to Write a Press Release

2. What is a Press Release? A factual announcement sent to the media to be used as a news item. Sent by businesses, organizations, individuals and government agencies

3. What you want to communicate The facts: – 5 W’s and an H Who? What? When? Where? Why? Oh, yeah. How?

4. Parts of a Press Release Headline(s) Lead The body –The facts. –The quotes. –The down and dirty. Each part should retell the story

5. Class Activity Write a press release based on the movie Miracle Use the provided sample as a guide