1. Insert market station branding here

2. Radio Will Get You Known Radio is the most cost-efficient media available. This allows you to brand consistently throughout the year. We reach more consumers than the average network affiliate and several times more than local papers and local cable. Our radio audiences are loyal and habitual. This enables us to deliver unparalleled frequency. Audio commercials work better. They are uniquely ‘intrusive’ and get noticed. They can brand with emotion, educate, or entertain. The smallest business in town can sound like the biggest company in its field. CONSISTENCYREACHFREQUENCYCREATIVE

3. Commercial Draft

4. To Turn On Your Marketing Power: Business Office: Cumulus Media 700 Wellington Hills Road Little Rock, AR 72211 Wally Waller Certified Branding Consultant Wally.Waller@cumulus.com 501-231-8132 Cell 501-401-0349 Fax Insert market station branding here

5. Target Markets Gender Age M or F 18+ 21-39 40 plus Geography Ethnic AR WLR NLR CA B W H O Life style targets _________________________ Service and or products offerings or talking points mentioned __________________ ________________ What makes you different? __________________ ________________ Current Activities and Monthly budgets Billboard __________ TV _______________ Cable _____________ Radio_____________ Direct mail_________ Outdoor___________ SEO______________ Social Media _______ Other Digital________ Earned Media_______ Signage ___________ Competitors _____________________________ _____________________________ Notes _____________________________ _____________________________ _____________________________ ________________________ http://www.rightathome.net/little-rock/