1. www.ChildrensSafetyNetwork.org1 Data Visualization Analyzing Research Infographics Communicating Dissemination Data Visualization vs. Infographics Both attempt to faithfully represent the data Different point of entry Data visualization can happen at any stage, but infographics are a summary for after you have explored the data

2. Making Data More Engaging Using Infographics Rebecca Willmer, Children’s Safety Network

3. www.ChildrensSafetyNetwork.org3 Infographic by Hot Butter Studio Infographic = information graphic Complex information in an easy-to- read, visual package Snippet from “What is an Infographic?” by Consumer Magnetism What Is an Infographic?

4. www.ChildrensSafetyNetwork.org4 Visual images get more shares on social media Research

5. www.ChildrensSafetyNetwork.org5 Starts the conversation Highly shareable tool Reaches a broad audience Call to action INCREASE STAKEHOLDER: ENGAGEMENTNAME RECOGNITIONWEBSITE VISITORS SOCIAL MEDIA FOLLOWERS AWARENESS Goals of Infographic

6. www.ChildrensSafetyNetwork.org6 Piktochart Online platform Themes Pre-made graphics Built-in charts Drag and drop Highly customizable Infogram Online platform Color schemes Built-in interactive chart tool Fast No pre-made graphics Adobe Illustrator For professional graphic designers Tools

7. www.ChildrensSafetyNetwork.org7 Choose Topic ResearchSelect DataDraftInternal ReviewExternal ReviewFunder ApprovalShare Development Process

8. www.ChildrensSafetyNetwork.org8 Infographic by Ivan Cash (ivancash.com) What do you like? Infographic by Ivan Cash (ivancash.com)

9. www.ChildrensSafetyNetwork.org9 Crowded Too much text Data is not visually represented Icons don’t match Info + graphics ≠ infographic

10. www.ChildrensSafetyNetwork.org10 Safety tips are optional What is the goal of your infographic? Who is your audience? Are the safety tips easy to convey? Safety Tips

11. www.ChildrensSafetyNetwork.org11 First draft Revisions

12. www.ChildrensSafetyNetwork.org12 Somewhere in the middle First draft Revisions

13. www.ChildrensSafetyNetwork.org13 Final draft Somewhere in the middle First draft Revisions

14. www.ChildrensSafetyNetwork.org14 Facebook/Twitter: Upload infographic or snippet as an image and then include a link to the infographic on your website Shorter infographics display best Pinterest: Upload full infographic Tall/skinny infographics display best PowerPoint: Use snippets of the infographic over several slides An entire infographic might be overwhelming Make sure it fits Promotion

15. www.ChildrensSafetyNetwork.org15 Impact

16. www.ChildrensSafetyNetwork.org16 Other CSN Infographics (Snippets)

17. www.ChildrensSafetyNetwork.org17 Mini Infographics

18. www.ChildrensSafetyNetwork.org18 Lessons Learned Cut down amount of text by focusing on data that can be visually represented Doesn’t have to be all-encompassing Use infographic to draw people to website and give them more information Add brief safety tips and strategies when you can Topic should be obvious with a quick glance Main image to draw people in Include text and full sources on website For fast impact/shorter review process, make mini- infographics

19. www.ChildrensSafetyNetwork.org19 CSN Infographics Page: http://www.childrenssafetynetwork.org/infographicshttp://www.childrenssafetynetwork.org/infographics CSN Pinterest: http://www.pinterest.com/childrenssafetyhttp://www.pinterest.com/childrenssafety CSN Facebook: https://www.facebook.com/childrenssafetynetworkhttps://www.facebook.com/childrenssafetynetwork Piktochart: http://piktochart.com/http://piktochart.com/ What is an Infographic? by Hot Butter Studio: http://www.hotbutterstudio.com/#/alps/ http://www.hotbutterstudio.com/#/alps/ What is an Infographic? by Consumer Magnetism: https://www.customermagnetism.com/infographics/what-is-an-infographic/ https://www.customermagnetism.com/infographics/what-is-an-infographic/ Hubspot: Photos on Facebook Generate 53% More Likes Than Average PostPhotos on Facebook Generate 53% More Likes Than Average Post Pew Internet and American Life Project: The State of Social Media UsersThe State of Social Media Users Infographic of Infographics by Ivan Cash: http://ivancash.com/Infographic-of- Infographicshttp://ivancash.com/Infographic-of- Infographics Resources

20. www.ChildrensSafetyNetwork.org20 Rebecca Willmer Project Coordinator Children’s Safety Network Education Development Center rwillmer@edc.org Contact