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Experiment and Results By İ rem Ödemi ş and Aylin İ ngenç.

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Presentation on theme: "Experiment and Results By İ rem Ödemi ş and Aylin İ ngenç."— Presentation transcript:

1 Experiment and Results By İ rem Ödemi ş and Aylin İ ngenç

2 LETS GIVE A BRIEF EXPLANATION OF THE CONCEPT  In this experiment we try influence our participant ‘s decision by Halo Effect

3 LETS GIVE A BRIEF EXPLANATION OF THE CONCEPT  In this experiment we try influence our participant ‘s decision by Halo Effect  Halo Effect explained by Tiffin and MC Cormic as domination of one traits over all other traits

4 LETS GIVE A BRIEF EXPLANATION OF THE CONCEPT  In this experiment we try influence our participant ‘s decision by Halo Effect  Halo Effect explained by Tiffin and MC Cormic as domination of one traits over all other traits  Which means if a person is well liked, he or she will be treated as good at everything or vice verse.

5 WHAT WAS OUR MOTIVATION ?

6 As you will remember we were impressed by the Ted Bundy case, Especially Women were crazy about him eventhough he was a serrial killer just because he was attractive some people resisted on not to belive that.

7 Random Guy from Egypt Pshchopat and murderer

8 MOTIVATION QUESTIONS  Does phsically attractive people enjoy certain advantages in their life ?

9 MOTIVATION QUESTIONS  Does phsically attractive people enjoy certain advantages in their life ?  Do they evaluated superior in their school performance or in their work place?

10 MOTIVATION QUESTIONS  Does phsically attractive people enjoy certain advantages in their life ?  Do they evaluated superior in their school performance or in their work place?  Is this discrimination applicable for legal judgements ?

11 LETS TRY THE SAME THING WITH WOMEN AND MEASURE THE GENDER EFFECT

12

13 Which one is more likely to be a criminal ?

14 Alcholic & Arrested because of a car accident

15 Random Women She is a Hospital Manager

16 Studies have been done Study by Richard Nisbett and Timothy Wilson They have 2 group of people who watch an interviews from an instructure. The subjects who saw the warm instructure retad her appearance as appealing Those who saw the cold instructor rated these attributes as irritating Nisbett, R. E., & Wilson, T. D. (1977). The halo effect: Evidence for unconscious alteration of judgments. Journal of personality and social psychology, 35(4), 250.

17 Male and Female subjects judged an essay written by an attractive and unattractive female author The result was the attractive female author was rated as significantly more talented by MALE judges Kaplan, R. M. (1978). Is beauty talent? Sex interaction in the attractiveness halo effect. Sex Roles, 4(2), 195-204. Robert Kaplan in 1978 in his Paper “Is Beauty Talent ?” made an experiment

18 Then he try the opposite case Ratings by male and female of essay written by attractive and unattractive male authors.

19 Then he try the opposite case Ratings by male and female of essay written by attractive and unattractive male authors. The result is suprising...

20 Then he try the opposite case Ratings by male and female of essay written by attractive and unattractive male authors. The result is suprising... Halo Effect does not occur...

21 Then he try the opposite case Ratings by male and female of essay written by attractive and unattractive male authors. The result is suprising... Halo Effect does not occur...

22 Is it really the case ? Can women beat the Halo effect and make their decision without bias ?

23 Let’s talk about our experiment 1.Gender 2.Age 3.Nationality 4.Department 5.Single or Married 6.Do you think apperiance is important ? 7.Have you ever experience a situation where you were a subject to a bad action by who you judged as bad or dangerous person by how they look.

24 Additionally we tested the time effect on half of our participant n=40

25 Additionally we tested the time effect on half of our participant n=40 And for half of our participants we disclosed what Halo Effect is n=40

26 To have equal number of this we had 4 diffrent question sheet. 1.Disclosed Halo Effect and Put time Pressure 2.Disclose Halo Effect and No time Pressure 3.Not Dicslosed Halo Effect and put Time Pressure 4.Not Disclosed Halo Effect no Time Pressure

27 N= 80 We choose to do Face to face We have diffrent departments Economics Pshychology and Social Sciences Engineering and Natural Sciences

28 Respondents are mostly from Turkish culture n1=60 Turkish N2=20 non-Turkish Total sample size 80 Ngirl= 50 Nboy=30

29 Results

30 Although in our experiment gender effect is only slightly significan we have the probability to show you.

31 Responses of Male participants to the female pictures is....

32 Although in our experiment gender effect is only slightly significan we have the probability to show you. Responses of Male participants to the female pictures is.... %40 wrong

33 Although in our experiment gender effect is only slightly significan we have the probability to show you. Responses of Male participants to the female pictures is.... %40 wrong Responses of Female participants to male picture is....

34 Although in our experiment gender effect is only slightly significan we have the probability to show you. Responses of Male participants to the female pictures is.... %40 wrong Responses of Female participants to male picture is.... %52 wrong

35 Although in our experiment gender effect is only slightly significan we have the probability to show you. Responses of Male participants to the female pictures is.... %40 wrong Responses of Female participants to male picture is.... %52 wrong

36 Appareince is negatively significant. answer=Psy+science+look Coefficients: Estimate Std. Error z value Pr(>|z|) (Intercept) 0.5804 0.4371 1.328 0.1843 Science -0.1804 0.4223 -0.427 0.6693 PSY -0.6309 0.4273 -1.476 0.1399 Look -0.8236 0.4144 -1.988 0.0469 *

37 Appareince is negatively significant. answer=Psy+science+look Coefficients: Estimate Std. Error z value Pr(>|z|) (Intercept) 0.5804 0.4371 1.328 0.1843 Science -0.1804 0.4223 -0.427 0.6693 PSY -0.6309 0.4273 -1.476 0.1399 Look -0.8236 0.4144 -1.988 0.0469 * Shocking !!!

38 Coefficients: Estimate Std. Error z value Pr(>|z|) (Intercept) -1.2532 0.3654 -3.429 0.000605 *** Econ 0.8277 0.4223 1.960 0.050008. Science 0.5630 0.3855 1.460 0.144192 Time 0.7069 0.3517 2.010 0.044420 * Time Pressure is positively significant which means that without time pressure system 2 takes the control and you may not affacted by Halo Effect

39 Coefficients: Estimate Std. Error z value Pr(>|z|) (Intercept) 0.5426 0.4862 1.116 0.2644 Turkish -1.1672 0.5026 -2.322 0.0202 * Single 0.1946 0.3293 0.591 0.5544 Turkish people get less effected comparing to non Turkish

40 Coefficients: Estimate Std. Error z value Pr(>|z|) (Intercept) 0.5426 0.4862 1.116 0.2644 Turkish -1.1672 0.5026 -2.322 0.0202 * Single 0.1946 0.3293 0.591 0.5544 Turkish people get less effected comparing to non Turkish Interesting!! !

41 Does departmants matter ???

42 Coefficients: Estimate Std. Error z value Pr(>|z|) (Intercept) -1.06041 0.46454 -2.283 0.0224 * Disclose -0.24217 0.35173 -0.688 0.4911 Past -0.05764 0.33460 -0.172 0.8632 Science 0.52320 0.39035 1.340 0.1801 Econ 0.85920 0.42715 2.011 0.0443 * Time 0.64855 0.36316 1.786 0.0741. Estimate Std. Error z value Pr(>|z|) (Intercept) -0.02876 0.40746 -0.071 0.9437 Past -0.06150 0.33045 -0.186 0.8524 PSY -0.77260 0.41808 -1.848 0.0646. Science -0.20270 0.41961 -0.483 0.6290 Single 0.10430 0.33072 0.315 0.7525 It is slightly significant but Econ students unfortunalte lly more tricked by Halo than Pshycholog y

43 Coefficients: Estimate Std. Error z value Pr(>|z|) (Intercept) -1.06041 0.46454 -2.283 0.0224 * Disclose -0.24217 0.35173 -0.688 0.4911 Past -0.05764 0.33460 -0.172 0.8632 Science 0.52320 0.39035 1.340 0.1801 Econ 0.85920 0.42715 2.011 0.0443 * Time 0.64855 0.36316 1.786 0.0741. Estimate Std. Error z value Pr(>|z|) (Intercept) -0.02876 0.40746 -0.071 0.9437 Past -0.06150 0.33045 -0.186 0.8524 PSY -0.77260 0.41808 -1.848 0.0646. Science -0.20270 0.41961 -0.483 0.6290 Single 0.10430 0.33072 0.315 0.7525 It is slightly significant but Econ students unfortunalte lly more tricked by Halo than Pshycholog y students NOOO !!!!

44 Estimate Std. Error z value Pr(>|z|) (Intercept) 0.19470 0.81967 0.238 0.8122 Econ 0.84481 0.42187 2.003 0.0452 * Disclose -0.47370 0.34439 -1.375 0.1690 Age -0.03178 0.03139 -1.012 0.3113 Science 0.52362 0.38777 1.350 0.1769 As you can see disclosing Halo Effect did not make any diffrence.

45 Estimate Std. Error z value Pr(>|z|) (Intercept) 0.19470 0.81967 0.238 0.8122 Econ 0.84481 0.42187 2.003 0.0452 * Disclose -0.47370 0.34439 -1.375 0.1690 Age -0.03178 0.03139 -1.012 0.3113 Science 0.52362 0.38777 1.350 0.1769 As you can see disclosing Halo Effect did not make any diffrence.

46 Conclusion Although we had diffrent result than experiment that have been done (especially in terms of gender). We were able to prove the existence of Halo Effect in judgement.

47 Thank You for Listening...


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