1. Created by BM|DESIGN|ER W core programs & services support services resources value new/enhanced untapped market

2. Created by BM|DESIGN|ER PARTNERS Primary Care Physicians educational institutions Food Service VALUE PROPOSITION Comprehensive Health Care Coordinated Health Care Focus on Prevention Health Education State of the art, comfortable, de- institutionalized environment Financial Guidance regarding health needs CUSTOMERS Do not exercise regularly Unsatisfactory experience in "health clubs" feel current health care not comprehensive or coordinated, lacks prevention Regular exercisers not reaching optimal performance KEY ACTIVITIES wellness navigator meeting with new/ members provider integration/referral network physician prescription medical fitness medical nutrition corporate health planning life enrichment Child Care social programs/networking retail operations property management Ancillary testing RELATIONSHIPS Information on health & wellness Confidential medical relationships Primary care coordination of speciality providers Accessiblity of Navigators Experience two-way, personalized relationship KEY RESOURCES wellbeing environment technology link to members Wellness Navigator Integrative mix of providers & services Knowledge Base DISTRIBUTION & ACQUISITION CHANNELS Internal network, external out of network Electronic and print media Neighborhood associations Civic organizations Website portals Health Fairs/Wellness Conventions Places of employment Word of mouth COST STRUCTURE Staff costs facility costs Start up capital REVENUE STREAMS / PRICING provider visits ancillary testing corporate wellness special events counseling/coaching services monthly memberships Ancillary testing

3. Created by BM|DESIGN|ER PARTNERS Primary Care Physicians educational institutions Food Service VALUE PROPOSITIONCUSTOMERS KEY ACTIVITIES physician prescription medical fitness medical nutrition corporate health planning life enrichment RELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE REVENUE STREAMS / PRICING

4. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITIONCUSTOMERS KEY ACTIVITIES wellness navigator meeting with new/ members provider integration/referral network Child Care social programs/networking retail operations property management Ancillary testing RELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE REVENUE STREAMS / PRICING

5. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITIONCUSTOMERS KEY ACTIVITIES provider integration/referral network RELATIONSHIPS KEY RESOURCES wellbeing environment technology link to members Wellness Navigator Integrative mix of providers & services Knowledge Base DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE Staff costs facility costs Start up capital REVENUE STREAMS / PRICING

6. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITION Comprehensive Health Care Coordinated Health Care Focus on Prevention Health Education State of the art, comfortable, de- institutionalized environment Financial Guidance regarding health needs CUSTOMERS KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE REVENUE STREAMS / PRICING

7. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITION Comprehensive Health Care Coordinated Health Care Focus on Prevention Health Education State of the art, comfortable, de- institutionalized environment Financial Guidance regarding health needs CUSTOMERS KEY ACTIVITIES wellness navigator meeting with new/ members provider integration/referral network RELATIONSHIPS Information on health & wellness Confidential medical relationships Primary care coordination of speciality providers Accessiblity of Navigators Experience two-way, personalized relationship KEY RESOURCES wellbeing environment technology link to members Wellness Navigator Integrative mix of providers & services Knowledge Base DISTRIBUTION & ACQUISITION CHANNELS Internal network, external out of network Electronic and print media Neighborhood associations Civic organizations Website portals Health Fairs/Wellness Conventions Places of employment Word of mouth COST STRUCTURE REVENUE STREAMS / PRICING provider visits ancillary testing corporate wellness special events counseling/coaching services monthly memberships Ancillary testing

8. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITIONCUSTOMERS Do not exercise regularly Unsatisfactory experience in "health clubs" feel current health care not comprehensive or coordinated, lacks prevention Regular exercisers not reaching optimal performance KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE REVENUE STREAMS / PRICING