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Imagination at work HE Top Load Competitive Comparison 2013.

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Presentation on theme: "Imagination at work HE Top Load Competitive Comparison 2013."— Presentation transcript:

1 imagination at work HE Top Load Competitive Comparison 2013

2 imagination at workWhirlpool® *Resellers determine their own advertised resale prices. Internal and confidential document. Lower Price Larger Capacity New Design New Features

3 imagination at workWhirlpool® Internal and confidential document. *Resellers determine their own advertised resale prices. Average price $100 Capacities moving up: 4.5 – 4.8 cu ft Updated look Chrome accents Black backsplash New features Steam Deep Water Soak Spiral Basket and Soft Touch Impeller

4 imagination at workMaytag® *Resellers determine their own advertised resale prices. Internal and confidential document. Lower Price Larger Capacity New Design New Features

5 imagination at workMaytag® *Resellers determine their own advertised resale prices. Internal and confidential document. Average price $100 Capacities moving up: 4.5 – 4.8 cu ft Updated look Chrome accents New backsplash New features Steam Spiral Basket and Fountain Impeller

6 imagination at workLG® *Resellers determine their own advertised resale prices. Internal and confidential document. Capacity Stain Care™ SmartDiagnosis™ 2 nd Floor Installation

7 imagination at workLG® *Resellers determine their own advertised resale prices. Internal and confidential document. Capacity: 4.3 – 4.7 cu ft Stain Care™ Option with Heavy Duty, Cotton/Normal, and Towels Cycle SmartDiagnosis™ When product fails, consumer can use their phone to figure out the problem 2 nd Floor Installation Anti-vibration due to direct drive motor

8 imagination at workSamsung® *Resellers determine their own advertised resale prices. Internal and confidential document. Capacity VRT™ Technology AquaJet™ Cleaning Technology

9 imagination at workSamsung® *Resellers determine their own advertised resale prices. Internal and confidential document. Capacity: 4.0 – 5.0 cu ft VRT™ Technology 2 nd floor installation Sensors keep the load balanced AquaJet™ Cleaning Technology Water jets that spray over clothing throughout wash cycle

10 imagination at work Winning With GE! *Resellers determine their own advertised resale prices. Internal and confidential document. Extra wide wash basket with dip in the front panel!

11 imagination at work Winning With GE! *Resellers determine their own advertised resale prices. Internal and confidential document.

12 imagination at work Winning With GE! Internal and confidential document. *Resellers determine their own advertised resale prices. Smart Dispense™ Stain Removal Guide Clean Speak

13 imagination at work And The Winner Is… POWER CLEAN GE Offers More! No one beats us on capacity! Wider tub with easy access! Steam! SmartDispense™! Stain Removal Guide! Clean Speak Technology!


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