1. Comparison

2. D’ Damas  Its a Joint Venture between Gitanjali group and Dubai – based DAMAS launched in 2003.  India’s No 1 diamond jewellery site  D ‘damas has a range of Sub brands which offer consumers the widest range of jewellery

3. Surat Diamonds  Surat Diamond jewellery manufactures and exports precious and semi precious Jewellery.  They took a big leap into one- to- marketing with website launch in late 1998.

4. Website BackGround

5. Website Back Ground(Contd...)  Web pages load quickly  Certified jewellery  Promotes Online commerce  Franchises and show room locations  Corporate sales and Customer care numbers  User friendly websites  Global Shipping  Urls are search engine friendly  Precise information updated on the website  Payments structure is facilitated

6. Strengths  D Damas ○ Brand Logistics partner – GATI, BLUE DART, DHL Delivery within 2 weeks ○ Huge Brand name since its no 1 website ○ Jewellery varieties include bangles to nose pins. ○ Stay connected news letter ○ Guest login Surat Diamond ○ Lifetime warranty ○ Claims for finest customer service ○ Risk free retails : 30 days return policy ○ 25% lower than retail prce ○ Customised Jewellery designing ○ Range and criteria meter ○ Education on diamonds

7. Weakness  D Damas Advanced search options Variety and information is less as compared to other websites. Octroi charges applicable on delivery Deliver only in india Surat Diamonds Cluttered information Gold plated jewelleries General website for jewellery information Specialisation Guest Login

8.  EXTRA FEATURES

9. Individual can easily compare the price Karats, Cuts clarity and certificates before purchasing the diamond online

10.  Instalment procedures for registered users.

11. Gift vouchers in denominations of rupees 2000, 5000, 10000

12. Theme oriented designs – Designs for all occasions easily bifurcated on website

13. Recommendation  Surat diamond jewellery – Needs to more precise back ground presentation of website  D Damas Needs to add more user friendly information on website

14. Conclusion  Surat Diamonds jewellery gives the user a lot of information right at the hompage thereby looking slightly clustered.  D’ Damas uses minimal menu options but its easily navigable to product user wants.

15. THANK YOU