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Published byMolly Horton Modified over 8 years ago
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What is Fender ?What is Fender ? Worlds leading guitar manufacturer. Leo Fender, started as an amp builder. First (popular) electric bass guitar
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Product rangeProduct range Electrical guitars Stratocaster Telecaster Bass guitars Precision Jazz Jaguar Acoustic guitars Amplifiers
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Target audience & imageTarget audience & image High-end products Quality Design American company Squier by Fender
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Fenders best advertisingFenders best advertising Avril Lavigne, Bruno Mars, Bloc Party, Chriss Shifflet (Foo Fighters), Sum 41, David Gilmour, Eric Clapton, Jimi Hendrix, … www.fender.com/artists
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Positioning Cheap expensive Again, Squier by fender
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Packaging and sloganPackaging and slogan
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