1. DIRECT MARKETING | SUPPORT MEDIA Matt Chun Bhayrav Patel

2. Traditional DIRECT MARKETING

3. Modification

4. DIRECT MARKETING Modification

5. DIRECT MARKETING Purpose

6. “The Sitter” starring Jonah HillThe Sitter 20 th Century Fox

7. SUPPORT MEDIA 4 different titles: Alternative media Below-the-line media Nonmeasured media Nontraditional media Used to reach people in the target market that the primary media may not have reached, and to reinforce, or support, their messages.

8. The Sitter poster would qualify as a type of small billboard out-of-home advertisement Billboards account for 65% of OOH revenue

9. Successful as Direct Marketing? Successful as Support Media? QUESTIONS