1. Going Greener: carbon reduction through community engagement and behaviour change Louise Hazan & Ric Lander

2. Workshop Aims 1. Introduce the Transition model for Universities and Colleges model 2. Explore methods of engaging staff and students in behaviour change 3. Explore practical examples of Transition Universities in practice (Edinburgh/ York)

3. Agenda What is transition and why bother? Transition Edinburgh University's carbon footprints and handprints study The Going Greener transition model Key principles of student (& staff) engagement Case study: York People & Planet Ric’s Top Tips

4. What is Transition and why do it? Twin crises of climate change and peak oil Community-driven change process 10 years to halve emissions FHE sector is major carbon contributor

5. University Community Carbon Footprint

6. Community Carbon Footprint = University institution + Community 'lifestyles' University Community Carbon Footprint

13. Total estimated tonnes of emissions per year: 350,000 CO 2 equivalent University Community Carbon Footprint

14. University institution 14% Community 'lifestyle' 86% University Community Carbon Footprint Total estimated tonnes of emissions per year: 350,000 CO 2 equivalent

16. Where to begin? The Transition University model involves 5 steps based on a mix of 4 approaches http://peopleandplanet.org/goinggreener

17. Community engagement Who are your stakeholders? Video

18. How would you go about engaging students, according to these 4 approaches?

19. 5 key principles 1. bring people together 2. create shared sense of purpose and ownership 3. inspire & empower people 4. embed sustainability 5. forge links between unlikely groups

34. Face-to-face engagement Face-to-face works best Track your communication Record their details Call people back

35. What does work Face-to-face engagement 6 times more effective than poster and flyer campaigns Posters = £10 - £47 / response Flyers = £6 - £15 / response Engagement = 21p - £7 / sign-up!

36. Open Spaces

37. Key messages To make real behavioural changes, you need to put resources and time into talking to people. The most effective engagements involve giving people the space to respond to problems creatively.

38. What next? Learning from each other - EAUC P&P offers facilitation, training, support and resources for universities and colleges. Transition Ideas Wiki resource being launched later this month. People & Planet Green League published in Guardian on 7 June 2011.