1. CSU Libraries’ Use of Social Networking Platforms Cynthia McCarthy MLIS, December 2010 Administration Office Volunteer 2011 May 10, 2011

2. California State University’s 24 campus libraries Bakersfield Channel Islands Chico Dominguez Hills East Bay Fresno Fullerton Humboldt Long Beach Los Angeles California Maritime Academy Monterey Bay Moss Landing Northridge Cal Poly Pomona Sacramento San Bernardino San Diego San Francisco San Jose Cal Poly San Luis Obispo San Marcos Sonoma Stanislaus

3. Social Networking Platforms

4. Which platforms do CSU libraries use to communicate with students?

6. AND WHO DOESN’T Who uses social networking

7. CSUfacebookRSSTwitterFlickrYouTubeMySpace Bakersfield Fresno Fullerton Humboldt Long Beach Los Angeles Monterey Bay Northridge Cal Poly, Pomona San Bernardino San José San Diego Cal Poly, SLO Sonoma Stanislaus

8. Who doesn’t CSUfacebookRSSTwitterFlickrYouTubeMySpace Channel Islands Chico Dominguez Hills East Bay Long Beach Maritime Academy Moss Landing Sacramento San Bernardino

10. Most Popular platform

11. Full Social Networking Fullerton, Northridge and San Diego

16. What do CSU libraries communicate with students? “Friend” or Like them to find out

17. Marian Paroo, friend to CSU libraries

23. CSU LibraryFriendsFriendless, but Liked Bakersfield1,540 Cal Poly, Pomona13701,430 Cal Poly, SLO1,1321,172 Fresno1,1311,201 Los Angeles726824 Fullerton603626 San Diego State594633 Northridge498515 Humboldt220237 San Marcos164180 San Bernardino83130 Sonoma7179 Stanislaus5664 As of February 9, 2011May 6, 2011

24. Library facebook pages offer students: Information about hours and resources Status updates on wifi connections Answers to study and reference questions Serious topics like plagiarism and identity theft How-to videos through YouTube links A chance to complain or compliment Posts about lost cell phones And, rarely, obituaries of faculty members

25. Status Updates

29. YouTube video on peer review

31. A few libraries have a personality Mr. Congeniality, CSU Bakersfield’s Walter W. Stiern Library: “Walter loves you!” “We love you, too!” “You’re a good man, Walter!”

33. facebook page as complaint department

34. Library’s too loud

35. Better chairs, please

38. How the King Library uses facebook

42. SJPL Social Media guides

43. How libraries run their pages Why did your library create a facebook page? How does your library benefit from a facebook page? Who makes the posts? Whose maintains the page? What are your policies about material on the page? Any problems?

44. Who runs their facebook pages? Pamela A. Jackson, Information Literacy Librarian, TV/Film/Theater Liaison Library and Information Access, San Diego State University Katherine O'Clair, Agriculture and Environmental Sciences Librarian, Kennedy Library, Cal Poly, San Luis Obispo Joe Marquez, Web Services Librarian, Sonoma State University Library Mackenzie von Kleist, Pfau Library Marketing/Events Intern, San Bernardino Michael Germano, Business, Economics and Law Librarian, Cal State LA

45. Why create a facebook page? “Wanted to reach students. My background is in sales and marketing. I was asked to market the library. This seemed the easiest and most meaningful way. - Cal State LA “It allows us to push important info to our users. We use it for fun stuff, too.” - Cal Poly, SLO “These networks are a quick and easy way to communicate with our patrons about library services and resources, but beyond that, it shows (students) that we are savvy to social and emerging technologies.” - San Dieg o State

46. Why create a facebook page? “It gives another way for students to access what is going on here … inside the library. Social networking is such a big part of students life style these days and so many other institutions, organizations, businesses and other places on our campus use facebook to promote what they are doing.” – San Bernardino “I wanted to connect to the students where the students are. We currently have 77 people who like us - so, I am really not sure if we are connecting with them or not, to be honest. If nothing else, facebook and Twitter allow us an opportunity to send out a message about what is going on with or in the Library.” – Sonoma State

47. How does your library benefit ? “Social media presence. Just another avenue to reach out to our patrons on systems they already use. It doesn't take much time and effort on our part so why not?” – SDSU “I think it shows we are present. The librarians make a commitment to being present on campus. I think this 2.0 avenue allows for an extension of that commitment to "being present" for consumers of electronic media.” – Sonoma State librarian “It's another point of contact and allows a subtle way to educate students about library resources, research, etc.” – Cal State LA

48. Policies? Problems? Maintenance? “None. Policy would kill this. Common sense is exercised. “It is not labor intensive. I answer most inquiries on my phone and post 2-3 times a week max. ” – Cal State LA “We don’t censor the page. If someone says ‘I hate the library you’re never open when I need you’ we leave that up.” – Cal Poly SLO Nothing written. Casual policy. Use some common sense. Should be library related postings and a casual but professional tone is expected.” – San Diego State “There’s no strategic way or calendar. – Cal Poly SLO

49. Will you be my friend? To see how CSU libraries use facebook, friend Marian Paroo.