1. Needs, Wants, Trends and Fads

2. What are individual needs and wants?
Needs: Things you must have in order to stay alive (i.e. air, food, shelter, warm clothes in winter)

3. Wants Things that are extra in your life.
You don’t need them to survive but they make your life more pleasant (i.e. cell phone, car, iPOD)

4. What are community needs and wants?
Things that make communities function
Needs:
Garbage and recycling
Snow removal
Wants:
Better roads
Bridges for rail crossings

5. What are consumer specific needs and wants?
These vary because of different types of human experiences
Many factors influence consumers’ wants and needs:
Age
Gender
Income
Interests (video games, outdoor sports)
Personality (into new “trends”)
Body type - health
Culture
Family
Stage of life
Age
Interests
Culture
Priorities
Family Responsibilities
Trends and fads

6. Obsolete:
A product or service that consumers no longer want because it has become outdated or outmoded or has been replace by a new or improved product

7. From a Cell Phone to a Porsche
Used to be one red paper clip on Youtube
Whhhaaaattt???!!!

8. Trend: a general direction in society that may last for a long time
Have a major impact on consumer buying habits and therefore on business
Safe and more predictable investment
Businesses prefer to invest in trends

9. Examples of Trends:
Women entering workforce has start a trend of convenience food, extended shopping hours (24 hour grocery store, Grocery Gateway)
Banks - being open later, on Sundays
Aging Population: demand for home services (i.e. nursing care)

10. Trends What are some trends that affect your daily life?
What are some positive and negative examples of how these trends affect you?
How does it affect the business world?

11. What is a Fad?
A craze that people take up quickly and then drop as quickly
Consumers don’t have long term commitment to fads and therefore risky business to get into

12. Examples of Fads Silly Bands Tickle Me Elmo
Often items that are hard to find around Christmas
Harem pants
Claw nails
ALS Ice Bucket challenge

13. Top Fads of the 2010s Angry cat Angry birds Jersey shore Cronuts
Planking
Selfie
Silly bandz
Twerking
YOLO
Angry birds
Cronuts
Cupcake stores
Dog shaming photos
Food trucks
Gangham style
Gluten free

16. Crazy Money Making Fads
1. Snuggie-$200M 2. Yellow Smile Face- $500M 3. Pet Rock-$15M 4. Slinky-$250M 5. iFartApp-$400K 6. The Tamagotchi-$70M
7. Ship Your
Enemies Glitter

18. The Garage Sale and The Magic Beans
start at 1:08 - only if have time

19. FADS of the 2000's
Do you remember the 00s?

20. Fads Assignment
In groups of 4, you will be given a decade. You must create a brief Google Slide prez displaying the different FADS of that decade!
Music is optional, but always makes for a more interesting presentation!
While this WON’T be getting included in your final project, identifying what you want vs what you need will be very important for your assignment

21. Fads Assignment Requirements:
Title slide (Era, names of people in group, etc)
2 fads per person (create and present the slides)
References
Footnotes
Bibliography
Images (must also be cited!!)

22. How to Make a Good Presentation
Bad Presentation xx
eye contact
not a ton of info on slides
proper use of colouring
font size
standing professionally and engaging
dressing often = confidence

23. Appropriate use of colour
Depending on the colour you choose to use, sometimes it can be very hard to read…
or it can be very easy to read!!

24. Appropriate use of colour
Using multiple colours takes away from the information that is on the slide

25. Appropriate font size/info on slide
If you put way too much information on a slide, it means that your audience is spending more time reading your slide than they are paying attention to you presenting it. Your slide should have just enough text on it that the point is getting across, but they need YOU to explain it.
Therefore, it works more as visual prompts, or cues, instead of actually providing all of the information in writing. Also - the more text you have the smaller you have to make your
writing, which means that it’s harder to read!!!
Ps - teachers often to d a bad job at this, but it’s largely because we are putting the info down so you don’t have to take a million notes… otherwise you would have to take notes of what we are saying.