2. Submitted by: D- 18 th -Batch no D- 18 th Atish Dipankar University of science & Technology We are: Jannatut tanvir 123--431 Rashedul islam 123--431 Angur ali 123--431 Rabiul Islam 123-0145-431 Submitted to: Our honorable teacher name of Rezaul karim. Designation: professor Presentation

3.  In 1999 of January, ford motor co. CEO (Jacques A. Nasser) has attention to his new job by the new activities.  He will attention at any moment full off a huge merger with the likes of Honda, BMW, Volvo or Nissan.  He had been decide to spend on $23 billion cash hoard about the media frenzy for this ford motor co.

4.  Last month, Nasser mood was starkly different cause of they have hunted by safety concerns about the popular ford motors.  Nasser decide/ announced that ford would replace an additional 13 million firestone tires on its pickups and short utility vehicles.  In this reason, their cost staggering up to $3 billion.  Suddenly this motors co. have to defensive. Cause of self inflicted wounds, embarrassing quality, declining their productivity.

5.  Certainly Nasser transform an old economy auto manufacture into a nimble, net- savvy, consumer power house. Nasser is the driving fast too fast, for many in the company.  Nasser say that, we have been through much worse and we will come through strong.  Sign in agreements partner with Microsoft corp. and yahoo Inc. on the web.

6.  He change the face of ford, he adds Volvo and land rover.  He bought repair shops, a driving school, the hertz car – rental agency even a junkyard.  brought talented young stars from the auto industry and beyond.

7. Strength  Six sigma, the system for continuous improvement in quality and efficiency will help ford in the future.  Strong position in US market.  Sound financial performance.  This system saved it $52 million last year, and its expects to save another $300 million this year.  Significant growth in China.

8. Weakness  Quality problems and related production delays cost more than $1 billion in lost profits last year.  Fords average warranty cost per vehicle at $550 to $ 650 but only $400 for Toyota.  High cost structure  Toyota has $1800 per vehicle advantages over ford because greater efficiency and higher ability to commend higher prices.  Unprofitable Europe operations

9. Opportunities  Positive attitude towards “green” vehicles.  Increasing fuel prices.  New emission standards.  Growth through acquisitions.

10. Threat  Labor productivity at ford falling 7% in 2000, while that of its rivals rose.  Automaker had 162 problems per 100 vehicles, compared with just 115 for Toyota.  The focus compact car, which debuted in 1999.  Its forced to cancel cobra muscle car because 1999 models engine couldn’t generate.

11.  Its pressuring suppliers to take on more of the engineering while demanding ever increasing price cuts.  Design changes.  Relocate conveyor belt guide post on the assembly line to accommodate the 2.5 inch wider body.  Brand new SUVs to cheek for gashes up to nine inches long in there tiers.

12.  Market share  Raise revenues  Idle excess capacity  Designing lower cost vehicles.  Reduce the need for costly marketing incentives. Nasser must boost spirits of fords unhappy salaried workforce and rebuild relations with unions, dealers, suppliers, and investors. Longtime best sellers such as the F-150 pickup series and explorer are fading. Ford needs fresh product to regain;

13. and Thank you everyone