1. Campaign Brief: 2013 Honda Civic Sedan Endless Opportunities Marketing East Carolina University 3/19/2013

2. Agenda Presentation Team Picture Placeholder

3. Goals and Objectives

4. Secondary Research: Gen Y

5. Primary Research: Surveys (N = 646) Among 52.6% aware of 2013 Honda Civic Sedan

6. Position & Message

7. Tactics By April 18:

8. Advertising: Social Media

9. Viral Pass-Alongs “Don’t Be a Hamilton” Video Series “Look Back on the Experience” Rearview Camera Photo Contest

10. Word-of-Mouth/Buzz Guerrilla Marketing Piggy-backing on existing events Class and Meeting Announcements Interpersonal Social Media Outreach

11. Print & Premiums Show examples of your ads here. Talk about where they will be placed and what you are doing with koozies/t-shirts

12. Public Relations

13. Implementation: Promotional Events Balloon Frenzy & Cuties Tailgate – ECU vs. NC State Baseball Game, 4/2

14. Main Event Layout: Honda Experience

16. Finance

18. Summary Questions?