2. The team  Paul Adams, Kerry Brunn, Bob Lee – University of Birmingham  Ian Mason – Virgin Startup  Pete Cripps - IBM

3. The aim  Teams of 4-5  Given a business problem  Come up with a business idea  Pitch to Dragons Den  Win!

4. What do I win? 1 st Prize – Team get first class return to London on a Virgin Train, spend a day being mentored by Virgin staff 2 nd Prize – Team get hamper of Virgin Startup products (food and drink) Draw - Choice of Virgin Experiences

5. How do I win?  Presentation to a panel 5 mins + 5 mins questions  Marked on 1.How well you present 2.Idea for the product/service 3.Research 4.Business idea (making money)

6. Saturday 20 th February 11amIntroduction 11.30amIcebreaker 12.00Design Thinking with Pete Cripps, IBM 12:30Team Formation 1pmBREAK 1.30pmProblem Setting with Ian Mason, Virgin 2.30pmTEAM TIME 4.30pmGuest speaker – Entrepreneur, Michael McLeod 5:30pmPaul Adams – Question time and Close 6:00pmTEAM TIME - PIZZA 7:00pmClose

7. Sunday 21 st February 9:00amOptional use of room for TEAM TIME 11amOpening 11.30amPresentation training with Paul Adams 12.30pmTEAM TIME 1pmBREAK 1.30pmGuest speaker – Entrepreneur, James Eder 2.30pmPaul Adams – Question time and Close 3.30pmTEAM TIME 7:00pmRoom closes

8. Monday 22 nd February 5pmIntroduction 5.10pmTeams – Presentation 8.00pmAwards and close

9. Any Questions?

10. Saturday 20 th February 11amIntroduction 11.30amIcebreaker 12.00Design Thinking with Pete Cripps, IBM 12:30Team Formation 1pmBREAK 1.30pmProblem Setting with Ian Mason, Virgin 2.30pmTEAM TIME 4.30pmGuest speaker – Entrepreneur, Michael McLeod 5:30pmPaul Adams – Question time and Close 6:00pmTEAM TIME - PIZZA 7:00pmClose

11. Ice breaker

12. Getting to know people  Why are you here?  Most interesting friend/family  One thing you are are good at (that will help at the bootcamp)  One place you want to visit – and why

13. Team formation and warm-up

14. Asking three questions 1.What is the real service? 2.What are the assumptions? 3.How would you do it if you couldn’t do it the current way?

15. Asking three questions What is the real service? What are the assumptions? How would you do it if you couldn’t do it the current way?

16. Assumptions Male business travellers Luxury item for the well off People want / will pay for service Airports close to city centre Planes can’t be worked too hard

17. Asking three questions

18. Assumptions Male business travellers Luxury item for the well off People want / will pay for service Airports close to city centre Planes can’t be worked too hard

19. Asking three questions What is the real service? What are the assumptions? How would you do it if you couldn’t do it the current way?

20. Assumptions Goods need weighed or measured to order You won’t buy more than you can carry home People want service / advice People will steal stuff

21. Asking three questions

22. Assumptions Goods need weighed or measured to order You won’t buy more than you can carry home People want service / advice People will steal stuff

23. Big ideas 1 Selling shoes 2 University degree

24. Big ideas 1 Selling shoes 2 University degree What is the real service? What are the assumptions? How would you do it if you couldn’t do it the current way?