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Published byAngela Holmes Modified over 8 years ago
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IRMA The Bowden – Johnson Group 1 March 2006 Fractional Interests Friend or Foe? The Bowden – Johnson Group
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IRMA The Bowden – Johnson Group 2 March 2006 What is it? Deeded, undivided interest –In a specific unit, or –In a group of units, –In an entirety of units Structured Access & Use Privileges –Priority Use & Additional Use –Sophisticated Advance Reservations Reciprocal Use across all units
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IRMA The Bowden – Johnson Group 3 March 2006 What else is it? Club Membership Overlay –Amenity access structure –Rental Program (optional) Private Residence Club –Term of art for a subset of fractional structures –Timeshare vs Quartershare vs PRC –Typically PRC = 6 to 12 Members / Unit
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IRMA The Bowden – Johnson Group 4 March 2006 Historical Overview In the beginning… –Melrose Club on Daufuskie –Jumby Bay in Antigua, and copycats Stage II - Rocky Mountains –Deer valley Club –Franz Klamer, Austria House, Roaring Fork Club, Timbers Club, Snowmass Club
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IRMA The Bowden – Johnson Group 5 March 2006 Historical Overview (Cont’d) Stage III – The Heady Years –ARDA Discovers PRC’s –Crescent Club –The Owners Club by Club Corp –Four Seasons Resort Club System –Ritz Carlton Club System –Hyatt Mountain Lodges –Esperanza – Los Cabos
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IRMA The Bowden – Johnson Group 6 March 2006 Historical Overview (Cont’d) Stage IV – Market Acceptance –170 Fractional Resorts (142 in the US) –Stratification by Price Point 37 PRCs, $1000+ PSF, $247,000 Avg 40 HFIs, $500 to $999 PSF, $165,800 93 TFIs at $500 or less, $99,200 Avg –Over $1.0 Billion in Sales Worldwide
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IRMA The Bowden – Johnson Group 7 March 2006 Buyer Rationale Smart Way to Own Second Home –Buy only what you use –Turn-key acquisition –No ownership Hassles –Luxury living at an affordable price –Full resort services and amenities –Retains value in resale
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IRMA The Bowden – Johnson Group 8 March 2006 Pricing Formula Start with market value in whole – ownership… Multiply by 1.75 (1.5 to 2.0)… Divide by the number of fractions per physical unit… Example: –$1.25 Million home x 1.75 = $2.2 Million –$2.2 Million / 10 Members = $220,000
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IRMA The Bowden – Johnson Group 9 March 2006 How Many Interests per Unit? Number of Days in Peak Season Divide by Average Days of Use per Member Example: –120 Days Peak Season –Divide by 14 Days Priority Time –Equals 8 Members per Unit
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IRMA The Bowden – Johnson Group 10 March 2006 Economic Comparison
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IRMA The Bowden – Johnson Group 11 March 2006 Four Seasons Vacation Club Suite 380 SF 1 BR 1150 SF Total1530 SF
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IRMA The Bowden – Johnson Group 12 March 2006 Calistoga Ranch
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IRMA The Bowden – Johnson Group 13 March 2006
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IRMA The Bowden – Johnson Group 14 March 2006
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IRMA The Bowden – Johnson Group 15 March 2006
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IRMA The Bowden – Johnson Group 16 March 2006
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IRMA The Bowden – Johnson Group 17 March 2006 Esperanza
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IRMA The Bowden – Johnson Group 18 March 2006
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IRMA The Bowden – Johnson Group 19 March 2006
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IRMA The Bowden – Johnson Group 20 March 2006
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IRMA The Bowden – Johnson Group 21 March 2006
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IRMA The Bowden – Johnson Group 22 March 2006 Under Air1600 SF Outside Area 800 SF Total2400 SF
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IRMA The Bowden – Johnson Group 23 March 2006 Under Air2200 SF Outside Area 800 SF Total3000 SF
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IRMA The Bowden – Johnson Group 24 March 2006 Ritz Carlton Lodge
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IRMA The Bowden – Johnson Group 25 March 2006
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IRMA The Bowden – Johnson Group 26 March 2006
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IRMA The Bowden – Johnson Group 27 March 2006
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IRMA The Bowden – Johnson Group 28 March 2006
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IRMA The Bowden – Johnson Group 29 March 2006 Hotels & Fractionals Development profits reduce hotel basis, enhancing yield. High occupancy drives ancillary revenues… F&B, Golf, Spa Dues contribution to overhead Management Fees to operate PRC Enhanced Market Image
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IRMA The Bowden – Johnson Group 30 March 2006 Critical Issues Keep the PRC element small –20 to 40 residential units. –That’s 200 to 400 Sales –Get out before resales start Brand it... Two elements of Value –Buyer security of professional management –Pride of ownership
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IRMA The Bowden – Johnson Group 31 March 2006 Critical Issues (Cont’d) Amenitize it… That’s the difference –Club membership overlay –Resort wide amenities –Pricing & access preferences Sell it right… It’s real estate –Find prospects… not hotel guests. –Second home + club membership –Emotional… not logical
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