1. MINISTRY OF TOURISM Nodal agency to formulate national policies and programmes Ministry consults and collaborates with other stakeholders MoT maintains Incredible India campaign Releases campaigns in the International and Domestic markets Expenditure on promotion incurred from funds allocated

2. (Rs. in crore) Year “ Restructured Scheme of Overseas Promotion & Publicity including Marketing Development Assistance” “ Domestic Promotion and Publicity including Hospitality ” Final Allocation Expenditure incurred Final Allocation Expenditure incurred 2008-09 220.00 211.3576.9977.31 2009-10 240.00 242.6756.0053.86 2010-11 249.00 249.0274.7574.67 2011- 12(as on 31.10.201 1) 280.00* 104.79 (P)70.00*32.89 (P) *Budget Allocation (P) : Provisional Details of funds allocated and expenditure incurred

3. BENEFITS OF CAMPAIGN Attracted a lot of tourists from outside the world Helps in overall development of tourism infrastructure Positioned India on global tourism map Encouraged businessmen from international market to participate in trade fairs and exhibitions. Rate of growth of tourism sector above world average for last few years Generated huge interests about Indian products globally

4. SUCCESS - World travel awards received for Asia’s leading destination World’s leading Travel Destination Television Commercial World’s leading responsible Tourism project Asia’s leading tourism and convention bureau -Winner of PATA Gold Award for best print Ad campaign and also for best destination Marketing campaign -Ranked as the ‘Highest Recall Advertisement’ world wide by travel and leisure -21 st Grand Prix Award in Vienna in Austria -Asian Guild Award for promoting ‘Incredible India’ campaign