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Profile of a Marketing Leader Tel.: (310) 906 9661.

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Presentation on theme: "Profile of a Marketing Leader Tel.: (310) 906 9661."— Presentation transcript:

1 Profile of a Marketing Leader http://www.visualCV.com/suzannelopez.com E-mail: skl1011@gmail.com Tel.: (310) 906 9661

2 Challenge: Johnson Electric embarked on a huge initiative to enter the medical device market based on a market study I prepared 2years prior. Although various of our business units were already selling to medical device companies, we were relatively unknown in the industry and had to build presence as one reliable entity (JOHNSON MEDTECH) for motion solutions Solution: Led efforts to consolidate medical product capabilities from various business units. Worked with PR agency to place PR’s, articles, commentaries in various medical publications. Wrote and designed our medical device capabilities brochure, built a website for Johnson Medtech, released product datasheets and product announcements, launched a direct mailing and e-mail campaign, participated in major medical device tradeshows like Medica and MD&M. Efforts resulted in 3000 qualified leads, 60 new opportunities and 3 new project wins with annual potential of $14M. Marketing & Communications Manager 2007 – 2009 Reporting to VP – Medical Devices

3 Challenge 1: Johnson Electric expanding in various locations around the world with no known standard logo and an outdated tagline that didn’t present any value. Solution: Refreshed Johnson Electric logo, worked with brand agency and senior management to formulate value proposition, brand promise and tagline. Wrote and designed Corporate Identity Standards, Corporate brochure and redesigned website to promote new logo and tagline. Embarked on a technical PR campaign to feature the company in various technical publications & conferences. Produced corporate video to showcase capabilities. Challenge 2: Johnson Electric acquired a $500M corporation that had at least 12 product brands. Need a brand strategy to integrate selected and valuable product brands of acquired company to the corporate brand architecture. Solution: Led a team of US, European and Asian marketing executives to first segment product brands by market, identify brand’s value proposition then build new corporate brand architecture. Logos were refreshed, new brochures and catalogs were designed and written, new brand websites were built, all in a matter of 6 months. Efforts resulted in $50M of synergistic opportunities. Marketing Research & Planning Manager (2000 – 2006) Strategic Marketing Manager (2006 – 2007) Reporting to SVP – Strategic Marketing & Sales

4 Challenge 1 : Mobile phone market was growing using linear power supply chargers that were big, heavy, generated heat but lower cost. Solution: Entered the market and won $5M programs by offering a “defeaturized” notebook charger that was smaller, lighter, more efficient, lower power Challenge 2 : Losing bids on power supply programs, prices were set based on cost-plus formula. Solution: Re-organized business management group by market segments, set pricing based on market, product designed based on market requirement. Organization is better equipped to support customer requirement and we started winning programs and margins improved by at least 10% Business Manager (1995 – 1997) Marketing Manager (1997 – 1998) Director, Business Mgmt (1998 – 2000)

5 Program Manager (1992 – 1995) Challenge: Manufacturing operations in HK was transferring to Philippines. But Philippine operations was not yet set-up to accept new product builds. Solution: Outsourced production operations of new products to SCI in UK. Set-up manufacturing operations including supply chain, engineering, assembly, test and logistics. Eventually, UK outsource operations supported requirements in Europe. The Philippine operations supported requirements for NA and Asia.

6 Challenge: Intermittent test failures affecting test yields Solution: Installed a 6 ft deep grounding pole to connect to all test equipment electrical ground connections. This stabilized ground connections and eliminated electrical noise that eliminated intermittent failures resulting in 10% improvement on test yields Sr. Test Engineer (1989 – 1990)

7 Challenge 1: Develop a test procedure for a new power supply design Solution: Designed and built new test stations for functional and hi-pot tests Challenge 2: Transfer test operations from factory in Portsmouth, NH to Philippines Solution: Reviewed test failure logs and redesigned test station, revised test procedure and trained technicians to troubleshoot failures. Result was 10% better test yield than Portsmouth factory Test Engineer (1987 – 1989)

8 http://www.visualCV.com/suzannelopez.com E-mail: skl1011@gmail.com Tel.: (310) 906 9661


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