1. BU Marketing Manager Purpose The BU Marketing Manager is responsible for the implementation and quality of standards within Marketing throughout the Business Unit to optimize sales and the customer experience in the Dufry shops. Key Accountabilities Operations  Elaborate the Marketing Plan for the Business Unit, in coordination with the Global Marketing Department  Coordinate the production of all required marketing material and Business Unit final layout templates with external agencies  Define, organize, implement, control, measure and evaluate promotions and other marketing activities in the Business Unit  Publish, communicate and analyze results of previous promotional campaigns for improvements  Launch necessary marketing studies and analyze results to create action plan for marketing improvement  Select external Advertising & Promotions agencies as business partners  Prepare and participate in the negotiation with suppliers for marketing investments, e.g. advertising spaces  Maximize advertising income of the shops in the Business Unit  Implement Branding and Corporate Image in the operations in line with Dufry’s guidelines and propose needed modifications based on quarterly analysis.  Keep a close link with Retail Operations through frequently visiting shops and ensure strong coordination with Area Retail Managers and Shop Managers for an optimal implementation of marketing activities People  Responsible for Business Unit internal and external communication requests and implementing Dufry communication standards Finance  Monitor, analyze and report Marketing functions and KPI’s in accordance with Dufry’s guidelines  Control the Business Unit Marketing budget Customer  Maintain contact with customers in order to understand their needs and exceed their expectations  Analyze customer profiles and complaints and adapt actions accordingly  Implement the corporate customer service policy and training Category Manager Position in Organization Potential Progression to BU Commercial Director BU Category Manager July 2010 C DUFRY Organization and Human Resources Department Key Relationships BU Commercial Director BU Logistics Manager BU Category Manager Global Marketing Department Area Retail Managers Shop Managers Hudson General Managers Location BU Measures Customers People Operations Finance Targets as per Corporate Performance Appraisal and MBO Policies. Specific Requirements Fluent English and additional languages as applicable for BU Additional or Local Requirements to Standard Role As requested by the BU Commercial Director Employee Conduct It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co- workers, customers and vendors. Scope Marketing Experience Required Essential: Bachelor’s degree in marketing, communication, business or related field with at least 5 years of experience in retail and 3 years in a management role, knowledge of the luxury branded consumer goods industry Desirable: BU Commercial Director BU Category Manager BU Logistics Manager BU Marketing Manager