1. PRESENTED BY : MARK BONTRAGER SUPPORT GURU Mastering the Marketing Tools

2. Agenda: Adding a Register Now button on your website Create a Custom Event Link Connect with Your Participants Promotion Codes Automatic Pricing Discounts Offline/Paper Registrations Assign Bib Numbers EventDay Registration

3. HTML Code Event Landing Page Login Page Use this code generator to create the HTML code needed to place the ZapEvent button on your website. This blue button will link participants directly to your event landing or login page on ZapEvent.

4. Custom Event Link Lets you pick a custom link participants can use to find your event. Makes it easier for participants to remember and share your registration link. Add link to literature/marketing material Add link to email blasts

5. Why publish your event to Facebook? Over 1.19 billion active users on Facebook Increase your event’s exposure Allow your participant to interact with each other on your event page. Includes a link to your event’s registration page Keep participants up to date on event day details

6. Promotional and Discount Codes Coupons are one of the most popular marketing and advertising strategies used by manufacturers and sellers to attract new and keep existing customers. With a lot of race competition attract participates to your race Build a larger audience base Option to take money off just registration fees, questions, or both.

7. What is a Promotional Code? a Promo code is a code, consisting of letters or numbers that consumers can enter into a promotional box on a site's checkout page to obtain a discount on their purchase, such as a percentage off purchase, free shipping, or other discount.

8. Benefits of Promotional Codes Make codes private Keep track and limit the number of codes used Discount may be percentage or dollar amount. Unlimited number of promo codes can be add.

9. What is a Discount Code? Automatic discounts given depending on the number of registrations that are added to ONE order. Examples: – Give $5 off each registration when 5 individuals are registered on the same order. – Give the 3rd registration 50% off the registration price.

10. Benefits of Using Discount Codes Discounts are automatic. No promo code needed Choose percentage or dollar amount Encourages multiple registrations

11. Offline/ Paper Registrations See all of your registration data in one place You can enter offline registrations regardless if the event or the activity is closed. Offline registration entry is free The “Amount Collected” will be part of the Statistics totals on your Organization page You will see a separate breakdown of your Offline Registrations on your Financial Reports

12. Assign Bib Numbers You can automatically assign a range of bib numbers to your event using the “Assign Bib Numbers” tool. 4 Choices when assigning bib numbers 1.Which activities you would like to assign the bib numbers to 2.How would you like to sort the registrations before you assign the bib numbers 3.What you would like the numbering to start at 4.If you want to overwrite previously assigned bib numbers

13. What is EventDay? Allows you to take credit card or cash payments for onsite registrations the day of your event as well as check in participants, all with using your own equipment! Shorter lines Easily check in participants Easily Assign Bib Number (if applicable)

14. Mark Bontrager Customer Support Guru Whitney Kirchner Marketing & Support Questions?

15. For More Information Contact Us Phone: 612-548-5648 Email: support@zapevent.com

16. Stay Up to Date on the Latest Happenings at ZapEvent Check out our blog page www.zapevent.com/blog/