1. Chapter 3 Copyright © 2014 Pearson Education, Inc.Chapter 3 - 1 Planning Business Messages

2. Learning Objectives 1.Using the Three-Step Writing Process 2.Analyzing the situation 3.Gathering information 4.Selecting the right medium 5.Organizing your message Copyright © 2014 Pearson Education, Inc.Chapter 3 - 2

3. Understanding the Three- Step Writing Process Copyright © 2014 Pearson Education, Inc.Chapter 3 - 3

4. Copyright © 2014 Pearson Education, Inc.Chapter 3 - 4 Situation Information Medium Organization Revise Produce Proofread Distribute Adapt to the Audience Adapt to the Audience Compose the Message Compose the Message PlanningCompletingWriting Three-Step Process

5. Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter 3 - 5

6. Analyzing the Situation Copyright © 2014 Pearson Education, Inc.Chapter 3 - 6

7. Copyright © 2014 Pearson Education, Inc.Chapter 3 - 7 Define the Purpose Specific Goal General Goal

8. Analyze the Purpose Copyright © 2014 Pearson Education, Inc.Chapter 3 - 8 Will your message change anything? Is your purpose realistic? Is the timing right for your message? Will your purpose be acceptable?

9. Profile the Audience Copyright © 2014 Pearson Education, Inc.Chapter 3 - 9 Primary Members Size and Location Composition Understanding Expectations Reactions

10. Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter 3 - 10

11. Gathering Information Copyright © 2014 Pearson Education, Inc.Chapter 3 - 11

12. Locate Information Copyright © 2014 Pearson Education, Inc.Chapter 3 - 12 Audience Community Documentation Coworkers Customers

13. Uncover Audience Needs Copyright © 2014 Pearson Education, Inc.Chapter 3 - 13 Apparent Hidden

14. Copyright © 2014 Pearson Education, Inc.Chapter 3 - 14 Information Quality Is the information accurate?Is the information ethical?Is the information pertinent?

15. Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter 3 - 15

16. Selecting the Right Medium Copyright © 2014 Pearson Education, Inc.Chapter 3 - 16

17. Copyright © 2014 Pearson Education, Inc.Chapter 3 - 17 Oral Media Conversations Interviews Speeches Presentations Meetings

18. Written Media Copyright © 2014 Pearson Education, Inc.Chapter 3 - 18 Memos Proposals Reports Letters

19. Copyright © 2014 Pearson Education, Inc.Chapter 3 - 19 Visual Media Communicate Fast Clarify Complexity Overcome Barriers Expedite Memory

20. Copyright © 2014 Pearson Education, Inc.Chapter 3 - 20 Electronic Media

21. Copyright © 2014 Pearson Education, Inc.Chapter 3 - 21 Choosing Media Choosing Media Richness Limitations Cost Formality Urgency Preferences

22. Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter 3 - 22

23. Organizing Your Message Copyright © 2014 Pearson Education, Inc.Chapter 3 - 23

24. Good Organization Copyright © 2014 Pearson Education, Inc.Chapter 3 - 24 Helps ReadersHelps Writers Understanding Acceptance Time Energy Reputation

25. Define the Main Idea Copyright © 2014 Pearson Education, Inc.Chapter 3 - 25 What is the topic? What is the main idea?

26. Generating Ideas Copyright © 2014 Pearson Education, Inc.Chapter 3 - 26 Brainstorming Journalistic Approach Questions & Answers Storyteller’s Tour Mind Mapping

27. Copyright © 2014 Pearson Education, Inc.Chapter 3 - 27 Limit Message Scope Information Length Detail Main Idea

28. Copyright © 2014 Pearson Education, Inc.Chapter 3 - 28 Choose the Approach Direct Approach Indirect Approach

29. Outline the Content Copyright © 2014 Pearson Education, Inc.Chapter 3 - 29 Logic Navigation Relationships

30. Copyright © 2014 Pearson Education, Inc.Chapter 3 - 30 Structure the Message Main Idea Major Points Examples Evidence

31. Storytelling Techniques Copyright © 2014 Pearson Education, Inc.Chapter 3 - 31 Inspiration Teaching Warning Persuasion The Beginning The Middle The Ending

32. Summary of Discussion Copyright © 2014 Pearson Education, Inc.Chapter 3 - 32

33. Copyright © 2014 Pearson Education, Inc.Chapter 3 - 33 Planning Business Messages

34. Copyright © 2014 Pearson Education, Inc.Chapter 3 - 34