1. Chapter 3 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 1 Planning Business Messages

2. © Prentice Hall, 2007Business Communication Essentials, 3e Chapter 7 - 2 Key Writing Concepts Organization Active/passive language “You” orientation Reader benefit, alternative Respectful tone Formatting Spelling, grammar, punctuation, content Design & readability Closing with goodwill

3. Understanding the Three- Step Writing Process Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 3

4. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 4 Situation Information Medium Organization Revise Produce Proofread Distribute Adapt to the Audience Adapt to the Audience Compose the Message Compose the Message PlanningCompletingWriting Three-Step Process

5. Selecting the Right Medium Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 5

6. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 6 Oral Media ConversationsConversations InterviewsInterviews SpeechesSpeeches PresentationsPresentations MeetingsMeetings

7. Written Media Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 7 MemosMemos ProposalsProposalsReportsReports LettersLetters

8. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 8 Visual Media Communicate FastCommunicate Fast Clarify ComplexityClarify Complexity Overcome BarriersOvercome Barriers Expedite MemoryExpedite Memory

9. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 9 Electronic Media

10. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 10 Choose the Medium Choose the Medium RichnessRichness LimitationsLimitations CostCost FormalityFormality UrgencyUrgency PreferencesPreferences

11. Organizing Your Message Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 11

12. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 12 Limit Message Scope InformationInformation LengthLength DetailDetail Main Idea

13. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 13 Choose the Approach Direct Indirect Audience Reaction Message Length Message Type

14. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 3 - 14 Planning Business Messages